New To Roo

An effortless red basic t-shirt for women with a classic crew neckline and easy everyday fit.

A bold red relaxed fit tee with a soft lived-in feel and casual everyday styling.

Effortless baseball cap from FP Movement, featured in a staple silhouette with embroidered buti logo. Classic 6-panel silhouette Soft top Adjustable fit Curved brim Embroidered buti logo

Just as effortless as it is essential, this wear-anywhere shoulder bag is featured in a luxe leather fabrication with thick strap featuring defined rivet detailing for an added edgy touch. Depth: 4.4 in Width: 11.4 in 100% Leather

Cherry On Top! These adorable pink french tip nails come with cherry accents for a fun, playful touch. Perfect for any fruit lover, bring some sweetness to your look with these nails.

Keep your thoughts organized and your desk looking sharp with the Meeting Notes Top Spiral Notebook. Featuring a modern striped cover with gold foil text, this 7x9-inch notebook is top-bound for easy flipping—ideal for left-handers, quick note-takers, or anyone who loves a clean layout. ...

A sporty retro ringer tee for women with contrast trim and a fitted everyday silhouette. super soft material

A feminine polka dot blouse for women with cap sleeves and a flattering button-front fit. nursing friendly functional buttons lined

Soft crew socks finished with delicate ruffle trim.

Meet the product that started it all. The Geometry House Tea Towel is a cult favorite for a reason. Created from a tightly-woven Geoweave™ fabric that is ultra-absorbent, quick-drying and never wrinkles, this towel is built to work – while looking like a dream.

Ignite your sense of adventure with our Campfire Stories 1000 Piece Jigsaw Puzzle. In a grid style, this puzzle showcases illustrations of outdoor essentials, including a hatchet, backpack, fishing box, s'mores, campfire, lantern, canoe, compass, field notes notebook, tent, thermos, and fish. Ideal for...

This towel headband is perfectly designed to pull your hair back while putting on makeup, doing skincare and anything else where you want your hair out of your face. The soft plush towel-like microfiber material helps limit creasing in your hair while wearing, meaning...

Effortlessly elevate any outfit with these strappy buckled clogs, featuring a block heel for added height and comfort. Leather, Rubber, PU

Effortlessly functional, this tote bag is featured in a slouchy hobo style with two elongated shoulder straps, all in soft suede fabrication with zipper closure for the perfect go-to bag. Fully lined Zipper closure Fixed straps Suede, Cotton

Delicate pointelle knit with a feminine feel. A charming cardigan that pairs beautifully with anything.

This 100% cotton pillow features red stitching and a classic shape. Perfect for every holiday to add a pop of color.

This classic black board is perfect to add to your kitchen decor. Solid and stunning, the Onyx Serving Board is one you won't want to miss.

Elevate your everyday look with our zigzag headbands. The chic design features long, wavy teeth for a comfortable non-slip grip and a stylish way to create slicked-back looks with ease. Comes in a 2-pack with classic black and tortoise shell hues to coordinate with any outfit.

With charming text, bright full-color illustrations, and irresistible die-cut shapes that allow readers to peek through to the next page, When I Smile shows the power and gift of a smile.

Meet Darby the Duck! Bubbly, cheerful, and always up for splashing fun, Darby loves puddle-jumping, giggle-filled adventures, and cozy snuggles after playtime. With fluffy wings, fuzzy feet, and the softest beak, Darby is a waddling bundle of joy who brings sunshine wherever she goes!...

The perfect kitchen companion. We can always use a little clock anywhere in the house, and this cutie adds the perfect touch.

Perfect for decor or serving your friends and family. This tray features an easy hold handle and stainless steel for easy cleaning.

This 18-inch Square Pillow, crafted from a blend of woven cotton and linen, exudes a sense of calm and refinement. 

The Baking Watercolor Workbook is filled with twelve baking illustrations — a cupcake, layer cake, mixing bowl, lattice pie, tray of cookies, rolling pin with cookie cutters, and more. Simple step-by-step instructions walk you through every illustration, and paintings take about thirty minutes start...

The Havana Vanilla is perfect blend of smoky tobacco, vanilla, and creamy sandalwood. We love this scent all year round for that perfect homey feel. Burn time: up to 85 hours Approx. 3.8" H x 4.8" D Hand-carved ribbed textured

The Coconut Santal is perfect blend of lime, coconut, and warm amber. Perfect for summer, this scent is all you could ask for. Burn time: up to 85 hours Approx. 3.8" H x 4.8" D Hand-carved ribbed textured

Norman The Mallard Plush Pal is the perfect companion for both children and adults alike. Crafted from a custom blend of ultra-soft, cuddly fur, this plush pal offers a comforting touch that makes it ideal for snuggling. approx. 15" 100% polyester faux fur

Upgrade your beauty sleep with our KAXI satin pillowcases—where function meets style. Each pillowcase is made from ultra-soft satin that helps reduce hair breakage, frizz, and wrinkles (aka: your secret weapon for waking up flawless). standard size pillow

The 'Hold Everything Claw' now in a new shiny finish. It really can hold everything!! It looks deceiving because of its size but trust me, when you learn how to put it in your hair, it's not going anywhere!! 

This claw has every feature that will allow for any hair thickness to stay back and out of your face all day long. The unique arched shape allows for your hair to sit comfortably inside of it while the teeth inside keep ahold of...

With a playful embroidered cover, this journal makes a perfect keepsake, gift, or personal diary. 240 lined pages leaves plenty of space to capture your thoughts, while a grosgrain ribbon bookmark saves your place.  Lay-flat binding Book cloth cover with ivory uncoated paper Embroidery...

When your skin feels more like sandpaper than silk, it’s time to bring in the big guns. AKA: this moisture-packed mask delivers a hit of hydration where you need it most. Ten minutes to splash down.

This innovative mask is infused with a powerful blend of ingredients that work together to hydrate, brighten, and even out your skin tone. Pear fruit extract helps to regain moisture, seaberry extracts deliver antioxidants, and niacinamide helps to even out your skin tone.

Imperfections are nothing to bat a lash at, but that doesn’t mean we want them around—and this mask knows what’s up. 10 minutes will make impurities and inflammation disappear, so you can always put your best face forward. 

Transform your morning skincare routine with this revitalizing face mask designed to awaken tired, dull skin. This energizing sheet mask delivers powerful ingredients in just 10 minutes, making it the perfect addition to your AM self-care ritual.

Spray Kitsch Hair Perfume anywhere—from your heatless curls to your satin pillowcase! A few quick spritzes and your second-day hair will smell as fresh as day one.

Blue raspberry isn’t just a flavor; it’s a vibe. These sour belts pack the perfect punch of sweet and tart, leaving you wondering how something so sour can taste this good. Warning: they may turn your tongue blue, but that’s just part of the...

Truly one of a kind! Each bow is hand-tied by local moms with one of a kind vintage lace and attached to a one-size-fits-all nylon headband. All bows and edges are secured and sealed so they don’t come undone.

This is a cozy, sweater-style bow made from 100% cotton, featuring a soft, chunky knit texture that gives it a warm, handcrafted look. It’s attached to a stretchy nylon headband or a non-slip alligator clip, making it gentle, comfortable, and perfect for everyday wear...

SHOP THE RESTOCK NOW!Truly effortless, this ribbed tank comes in 8 fun colors. Perfect for Spring, Summer, layering, or wearing on its own, this tank is a NEED! open sleeve garment friendly! Blue, Gray, White, Butter, Black, Ivory, Mocha, Red

Super cozy and casual, these classic crew socks are perfect for everyday wear, whether you're out and about or lounging around your cozy home.

The suede clog delivers a timeless slip-on design with a rounded toe and flat sole engineered for all-day comfort and ease. Its minimalist aesthetic pairs seamlessly with any wardrobe, from relaxed weekends to refined occasions. A versatile essential that balances understated elegance with practical...

Double the cherries, double the fun! Our Twin Cherries are a dynamic duo of sweet and sour, packed with that classic cherry flavor you crave. They’re the perfect little snack when you’re feeling fruity but still need that sour kick to keep things exciting....

Peach Rings are the snack you never knew you needed but won’t be able to live without. Sweet, tangy, and oh-so-addicting, these rings are bursting with juicy peach flavor and just the right amount of sour to keep your taste buds on their toes....

Imagine biting into a juicy strawberry that’s been hit with a sour superpower. That’s exactly what you get with our Strawberry Belts: sweet, tangy, and just a little bit wild. These bad boys will have your mouth watering and your face puckering, all while...

Need a pick-me-up? Recharge with the Volcano Flora Edit Hand Cream. Styled in a cheerful blue tube with bold, fragrance-inspired illustrations, it’s the ultimate way to enjoy your favorite scent. 

The boys behind The Exploding Bakery are back with a bang. This time, they’re here to show you that low-cost, low-effort baking doesn’t have to be boring. From no-weigh cakes to make-ahead bakes, through storecupboard heroes, and seasonal stars, Bake It Easy takes the humblest of...

The 'Hold Everything Claw' is finally making its debut. It really can hold everything!! It looks deceiving because of its size but trust me, when you learn how to put it in your hair, it's not going anywhere!!  5 inches long

A lightweight, moisture-rich lip balm powered by Korean skincare. Enriched with Shea and Murumuru Seed butters for nourishing, on-the-go hydration, and a glossy finish.

A beautiful take on a traditional class, the farmhouse milk pitcher is a wonderful addition to any kitchen spread. features reactive glaze details. slight color variations are to be expected—each piece is one-of-a-kind, no two pieces will be exactly alike. mix and max with...