who we are + what we stand for

Our Story

How it all started...

ROOLEE was established in Logan, Utah in 2013. With high hopes, an encouraging family, and blessed with a once in a lifetime opportunity, Kylee was given the chance to purchase her college employer's small boutique and make it her own.

And since then...

ROOLEE has grown into an online clothing, kids, and home decor brand that feels more like a family than a business. With a team of 100 employees and a brick + mortar store operating out of northern Utah, ROOLEE is all about fostering a happy and healthy work-life balance.

Kylee's love for others is evident in all her interactions, and her desire to give back is embodied in ROOLEE's "A World of Sisters" movement, inviting women everywhere to come together and treat each other as loving sisters.

"I believe in a world where women set aside their differences, band together, and love each other as sisters. Let's stop the comparing, the negativity, the criticism, and judgement that seems to be so prevelant and instead spread kindness, support, encouragement, and love. Will you join me?"
- Kylee

Inspired by Kylee's relationship with her sisters, we try to bring those feelings of family into the company in a professional and uplifting way. Our goal is to spread kindness and light to all our 'sisters' here at ROOLEE as well as to the world around us. We have been able to make an impact on many people's lives with annual service projects and clothing pieces that benefit a cause. In 2019 we were able to raise $25,000 for the Logan Cancer Center and the Foundation for Women's Cancer. As we grow, we hope to continue being a light for our co-workers and close circles as we share what it means to be a part of A World of Sisters.

Our Founders

Kylee Champlin

Creative Lead

Chad Champlin


A family business

Run by Love, Hard Work, and YOU!

From the Inside

Snippets from the Employees of ROOLEE

I love coming to work! ROOLEE adds light into my life and I am so thankful I have the opportunity to work here!

- Matti

ROOLEE is my little family away from home.

- Sam

ROOLEE promotes self love + confidence which is so important in the world today.

- Shalee

It is a place that I look forward to coming to work each day. The atmosphere is positive, uplifting and all things happy.

- Ashley

When you spend so much time with your coworkers they really do become a second family.

- Heather

I look forward to my everyday job because it makes me happy, how many people can say that? ROOLEE is incredible!

- Madison

2019 Ernst and Young Entrepreneur of the Year Award in Fashion Retail

2019 30 Women to Watch

Best of Cache Valley 2017 - 2020 (Best Apparel)

20 in their 20's