New To Roo

Sweet and simple, this ribbed button-up cardi is a closet staple with a feminine twist. The soft stretch-knit fabric hugs in all the right places while the tonal buttons down the front add a touch of charm. ribbed form-fitting functional buttons

A short-sleeved version of our best-selling cardigan! Featuring rolled hemlines, a button front, and stretchy-soft fabrication, this cardi is here for all your warmer-weather looks! functional buttons super soft!

Transform your look with our Candy Apple press on nails in a bright cherry red shade. Perfect for the holidays, these nails add a pop of color and easy glam to any outfit. (Nail glue included!)

Effortlessly comfy, this set is easy to throw on before or after workouts, featuring a super soft fabrication and perfectly lived-in look.

Practical doesn’t have to be boring. The Medium Nylon Crescent Bag is effortlessly casual and large enough to carry more than just the essentials. Wear it slung over your shoulder or crossbody for a hands-free experience. Complete with two interior pockets that make it...

These sleek leather boots feature a squared toe and a just-under-the-knee design, offering a stylish and sophisticated look. Perfect for adding a modern touch to any outfit, they’re versatile for any season! 14.5” shaft circumference 13.25” shaft height 1.75” heel height leather upper

A lightweight, moisture-rich lip balm powered by Korean skincare. Enriched with Shea and Murumuru Seed butters for nourishing, on-the-go hydration, and a glossy finish.

Who doesn't love a classic pair of leather flip flops? Featuring a square toe and thin straps, these flip flops are the perfect companion to your spring wardrobe. cushioned fit true to size

A beautiful take on a traditional class, the farmhouse milk pitcher is a wonderful addition to any kitchen spread. features reactive glaze details. slight color variations are to be expected—each piece is one-of-a-kind, no two pieces will be exactly alike. mix and max with...

This cute and simple ribbed vest features functional buttons for a customizable look. Pair with jeans, skirts, and all of your favs. nursing friendly

These denim shorts feature a raw hemline, tie waist, and fun detailed pockets. We love them paired with pullovers, tees, and your favorite sneakers.

The Steve Madden Albany boots feature a pointed toe design and Western style. These boots are mid-calf and have a block heel.

The Lisbon is the perfect combination of style and comfort, expertly crafted with a square-toe and a subtle heel. Step into sophistication with this timeless classic. 2.25" heel height Suede upper material Synthetic lining Leather sock Synthetic sole Fit tip: If you are in between...

Perfectly oversized, this staple denim jacket features asymmetrical pockets and a contrasting canvas collar for subtle details that truly make the piece.

Playful gingham with a relaxed fit and lightweight feel. Easy pull-on styling makes these perfect for casual days with charm.

This pretty towel is ultra-absorbent, quick-drying and never wrinkles, this towel is built to work – while looking like a dream. 18" x 30"

A small wooden tray displaying a simple acacia wood design that coordinates well with rustic kitchen accessories. Our Shared Moments Wood Board features a grooved area for presenting food on the food-safe surface. Wipe clean with damp cloth. Acacia wood 12" x 5.50" x...

Bright and cheerful with a soft knit feel. Features classic stripes and an easy silhouette for effortless everyday wear.

Watercolor workbooks are just like a coloring book, but with watercolor! Enjoy this peaceful hobby on your own, with kids, and with friends. Makes a wonderful gift. Perfect for artists of any age.  12 beginner-friendly, lightly sketched illustrations simple step-by-step instructions and examples lay...

Masterfully crafted from gorgeous acacia wood, this cutting board is perfect for slicing cheese, meats, fruits, and more for the ultimate charcuterie board.  17" x 6" x 5/8"

Easy, effortless, and ready for anything. This utility-inspired one piece features adjustable straps, roomy pockets, and a modern relaxed leg. Layer it over tees, turtlenecks, or sweaters — it’s the ultimate throw-on-and-go outfit maker.

A soft and stretchy staple that upgrades any casual look. This fitted long sleeve features subtle ruching and dreamy comfort — perfect for layering or wearing solo all season long.

Romantic lace meets rich winter hues in this dreamy dress. Perfect for special occasions or when you just want to feel a little extra. side invisible zipper closure fully lined (unlined sleeves)

A fall favorite. This rust-toned tiered midi dress flows with ease, offering comfort and style in one effortless silhouette. lined pockets

Cute, comfy, and oh-so-frilly — these ruffled socks add the sweetest finishing touch to any outfit.  

Western vibes meet cozy layers. This tan knit vest features a bold, southwestern-inspired pattern and an easy open-front design—perfect for tossing over tees or flannels. unlined zip front

A black cropped cardigan with sweet wrist ruffles and white buttons—classic with a playful twist. Cropped Slightly sheer

Snug and playful, this tight-knit cardigan features a button front and thin, colorful stripes in pink, brown, green, and red. functional buttons stretchy

This sage green dress is breezy and feminine with delicate white floral embroidery throughout. Featuring flutter sleeves, a partial button front, and a tiered skirt, it’s an effortlessly charming piece perfect for warm days and easy styling.

The perfect utility overalls inspired by our Deep Trance Boyfriend Jeans, this pair features our iconic fit with a classic bib-and-brace bodice.  Relaxed fit throughout with dropped boyfriend legs and authentic rigid denim.

The Marceline Dress is your new closet MVP! Its stretchy, comfy fabric hugs just right, while the ruffled texture brings in all the fun. Pair it with sandals for a comfy outfit that’s anything but ordinary. Which color are you adding to cart?? keyhole...

Cute, comfy, and a little wild. These silky shorts make lounging look GOOD. Throw them on and strut around the house (or the world). elastic waistband unlined pockets

Crafted from the softest materials, these Snuggle Bunnies are the perfect companions for your child. Their unique design and colors are sure to capture your child's imagination and spark their curiosity. Plus, their soft and cuddly texture is sure to provide your child with...

This classic sweat set features a crewneck sweatshirt, cozy sweatpants, and two colors to choose from. With a smiley graphic on the top and two on the knees, your little one will be cozy, comfy, and cool! S: 2-3T M: 3-5T L: 5-6T

These tie-waist jeans are cute and casual. Featuring a wide leg fit, the On My Own Tie Waist Pants have no stretch and the cutest light-wash denim. no stretch wide leg button and tie waist // paired with the corbett classic sweater in peru...

Stay stylish with the Love Letter. This Free People shirt offers a trendy look that can transition throughout your day. With a flattering cut, you’ll love the Love Letter Long Sleeve. soft texture ultra form-fitting stretchy

This classic ribbed tee is an essential wardrobe staple. Its fitted design gives it a sleek, flattering shape, while the soft, stretchy fabric ensures all-day comfort. The simple short-sleeve cut makes it easy to style with just about anything, from jeans to skirts. Whether...

The Good Luck Barrel Jeans — now in a timeless overall silhouette! Featuring the signature barrel-leg fit, you’ll be reaching for this pair all season long. adjustable straps front patch pockets barrel leg side button detailing

Step into fall in The World We Knew Dress! With a round neckline, defined seams, and a stretchy shift style, it’s perfect for any outing. The rich fall color will make you stand out—get ready to turn heads! unlined

Get ready for summer with our adorable Central Park Gingham Pants! Featuring an elastic waistband and a handy drawstring tie, these babies are super comfy and lightweight. Perfect for sunny days and breezy nights. Grab yours now!! unlined pockets

Introducing our I Need a Diet Coke Sweatshirt, the ultimate statement piece for all you fizzy fanatics out there! Perfect for lounging, laughing, and of course, grabbing your next Diet Coke fix. Don't just crave it, wear it! ribbed hemlines fleece-lined

These mid-rise jeans feature a true straight silhouette with semi-rigid denim. Be a risk-taker with these classic jeans.  zip fly + button closure five-pocket design ankle-length inseam with frayed hem utility seaming throughout

Lucky you! The trendiest jeans this season are barrel jeans, and for good reason! They feature a hidden button fly and functional pockets. Pair them with tanks, tees, pullovers, or sweaters during any season! barrel silhouette

This large square pot is perfect for your succulents or ferns. It has a drainage hole making it as functional as it is cute! 5.75" cube drainage hole concrete

The Edwards Cable Knit Sweater is a mix of our two favorite things! It features short sleeves, a fun collar, and cable knit details. It's the perfect fall piece for when it's cold in the morning and warm in the afternoon. If you know...

Adorned with a dainty print, this skirt brings a touch of feminine charm to any occasion. Whether you're dressing up for a special night out or keeping it casual, this skirt's timeless cut and pattern makes for the perfect style companion. slight high-low elastic...

The Ezra Wood Chain Decor is a simple piece that will add some charm to any room in your house. It features 3 links of varnished pine wood. 20" L x 6.5" W 8.5" L natural pine wood knots + links 

This baby bundle includes a newborn gown with working buttons, a swaddle, and a cute little hat. The perfect set to add to your hospital bag! This bundle comes in three gorgeous shades to fit any aesthetic. The gown included features a bottom you...

This reusable weekly planner adds the perfect amount of class to your office or home. There’s enough space to write down a weekly menu, reminders, + notes for everything in the home or office. This glass planner makes a wonderful addition to your home...

These travel-friendly hand sanitizer dispensers are perfect to throw into your bag, keep in your car, diaper bag, and more! This sanitizer is fast-drying, hydrating, and non-sticky so it's really making life a little easier. I know, it's going to be hard to pick...