New To Roo

A lightweight, moisture-rich lip balm powered by Korean skincare. Enriched with Shea and Murumuru Seed butters for nourishing, on-the-go hydration, and a glossy finish.

Perfect for sun, sand, and snow, this sunscreen stick has you covered.  Key Ingredients: Shea Butter, Cocoa Butter, Olive Oil, Caprylic/Capric Triglyceride, Ozokerite, Vitamin E

The World's Best Feeling mineral sunscreen spray that *actually* won't leave you ghost white. In a non-aerosol spray can free of petrochemical propellants, this is the cleanest and most environmentally friendly SPF option. 

Put down your shovel and pick up some puzzle pieces. Grow me a Garden is a 500 piece harvest puzzle with the most adorable gardening cats that you don't have to weed. It's the perfect way to dig into some fun without getting your...

These cutsey dot socks feature a ruffle edge and classic crew length. Either pick your favorite color or choose both for everyday wear!

Light, airy, and made for movement. This dress flows beautifully and feels breathable against the skin, making it perfect for warmer days or layered looks as the seasons change.

Flowy and comfortable with an effortless drape. These pants move beautifully and feel just as good as they look.

Simple and versatile with a flattering neckline. This tank is lightweight and easy to wear, making it perfect for layering or warm days on its own. open sleeve garment friendly!  

Easy, relaxed, and perfect for casual days. The boxy fit gives this tee a laid-back feel that pairs effortlessly with shorts, denim, or lounge pants.

A classic striped tee you’ll reach for again and again. Soft, lightweight, and easy to style, it works just as well tucked into denim as it does layered under jackets.

This tee adds a little personality to your everyday basics. The bold stripe pattern keeps things interesting while the relaxed fit keeps it comfortable.

Rethink the classic denim dress, and you've got the Go Anywhere Denim Dress. Featuring functional buttons, pleats at the waist, and pockets, it's the perfect dress for spring. nursing friendly pockets

A beautiful take on a traditional class, the farmhouse milk pitcher is a wonderful addition to any kitchen spread. features reactive glaze details. slight color variations are to be expected—each piece is one-of-a-kind, no two pieces will be exactly alike. mix and max with...

The perfect daily companion for any kitchen. These planners allow you to easily plot out weekly menus and jot down creative ideas for breakfast, lunch, and dinner in stylish, foodie-inspired designs. With 60 high-quality, tearaway pages and separate shopping lists, grocery trips become a breeze. Size:...

Plan your week and stay on track with this desk planner constructed with 60 tearaway pages. Each page is printed with roomy boxes for days of the week and a bulleted to-do list. A list of months at the top allows you to customize...

The Steve Madden Albany boots feature a pointed toe design and Western style. These boots are mid-calf and have a block heel.

This fun floral sweater really brings the charm. Pair it with your favorite jeans for a put-together look that wins every time!

The Lisbon is the perfect combination of style and comfort, expertly crafted with a square-toe and a subtle heel. Step into sophistication with this timeless classic. 2.25" heel height Suede upper material Synthetic lining Leather sock Synthetic sole Fit tip: If you are in between...

Designed to be slung over your shoulder or styled as a backpack, this sling bag features soft, washed leather that's intentionally treated to achieve a special distressed, heritage-inspired aesthetic. Leather Width: 8 in Width: 10 in Depth: 5.5 in

Perfectly oversized, this staple denim jacket features asymmetrical pockets and a contrasting canvas collar for subtle details that truly make the piece.

Light, airy, and effortlessly romantic. This ruffle-trim blouse features a relaxed fit with soft gathering and subtle texture—perfect for dressing up denim or layering under knits.

Playful gingham with a relaxed fit and lightweight feel. Easy pull-on styling makes these perfect for casual days with charm.

A classic cotton tee with a relaxed fit and front pocket detail. Simple, bold, and endlessly layerable.

A classic midi length with an easy fit and soft drape. Dress it up or down for effortless styling.

Romantic florals meet a graceful midi length. Flowing fabric and long sleeves make this a standout for any season.

The cutest addition to your kitchen! This strawberry-studded tea towel brings all the fun vibes.  18" x 30"

A sweet, timeless knit vest with a classic button-front design. Perfect for layering over your favorite tees or dresses, this piece adds a cozy, vintage-inspired touch to any outfit.

A charming polka dot dress with a flattering shape and feminine feel. Easy to style for daytime or dress up for evening outings.

This gorgeous blue floral tea towel looks great with any decor. From farmhouse to modern, the Bloom Me Over is always a winner. 18" x 30"

We love a pop of pink in the kitchen! Featuring dusty rose and the cutest gingham print, this towel will be the perfect addition to any decor! 18" x 30"

This pretty towel is ultra-absorbent, quick-drying and never wrinkles, this towel is built to work – while looking like a dream. 18" x 30"

This towel really is pretty in peach! Perfect for bathrooms and kitchens alike. 18" x 30"

Cutest little sardine tea towel! Perfect for any rustic or modern kitchen. Super absorbent, making drying hands and cleaning up spills extra fun! 18" x 30"

Shakers include unique openings to tell them apart as well as plastic stoppers for easy refilling and cleaning. The Homebody Salt + Pepper shakers are dishwasher and food safe for convenient use. A rustic set of tabletop accessories perfect for everyday gatherings. 2.75" Diameter...

A small wooden tray displaying a simple acacia wood design that coordinates well with rustic kitchen accessories. Our Shared Moments Wood Board features a grooved area for presenting food on the food-safe surface. Wipe clean with damp cloth. Acacia wood 12" x 5.50" x...

This glass pitcher has a boho look that's perfect for adding style to your kitchen. approx. 8"  

A lightweight knit cardigan with a soft, classic feel. Designed with short sleeves and button-front styling for easy layering through the seasons.

Cozy and refined with a relaxed silhouette. This short sleeve sweater is perfect for transitional days when you want comfort with a polished touch.

A wardrobe staple with classic stripes and an easy open-front design. Lightweight and perfect for everyday layering. functional buttons

A feminine dress featuring puff sleeves and a flattering silhouette. Perfect for dinners, events, or dressed-up everyday moments.

Soft ribbed socks finished with a feminine ruffle trim. The perfect detail to elevate everyday outfits.

Embark on an enchanting voyage of assembling the Flower Garden 1000-piece jigsaw puzzle. Stunning depictions of bees and blossoms from the Cavallini archives will be a beautiful visual feast. Additionally, a muslin drawstring bag and miniature poster are included to assist on your expedition....

This is such an ap-peel-ing puzzle! We apple-solutely love it and are berry obsessed. It's one in a melon..should we go on ;) Ribbon cut Finished puzzle dimensions - 16.5" x 22.5" Box dimensions - 9" x 9" x 2" Includes 8x10 colored poster...

Any way you slice it, this puzzle is the perfect choice! Finished puzzle dimensions - 16.5" x 22.5" Box Dimensions- 9"x 9"x 2" Ribbon cut Includes 8x10 colored poster of puzzle

Watercolor workbooks are just like a coloring book, but with watercolor! Enjoy this peaceful hobby on your own, with kids, and with friends. Makes a wonderful gift. Perfect for artists of any age.  12 beginner-friendly, lightly sketched illustrations simple step-by-step instructions and examples lay...

Watercolor workbooks are just like a coloring book, but with watercolor! Enjoy this peaceful hobby on your own, with kids, and with friends. Makes a wonderful gift. Perfect for artists of any age.  12 beginner-friendly, lightly sketched illustrations simple step-by-step instructions and examples lay...

Masterfully crafted from gorgeous acacia wood, this cutting board is perfect for slicing cheese, meats, fruits, and more for the ultimate charcuterie board.  17" x 6" x 5/8"

A polished midi dress featuring a classic houndstooth pattern and flattering tailored shape. Timeless and refined with an effortless edge. lined nursing friendly pockets

Casual and cool with an easy silhouette. This striped maxi dress features a soft cotton feel, relaxed fit, and timeless design—perfect for laid-back days.

Comfort-forward track pants with a relaxed fit and elastic waistband. Lightweight and versatile for lounging or everyday errands.