New To Roo

Cozy countryside style meets everyday layering in the Upstate Plaid Coat. Featuring a classic navy and green plaid pattern, structured collar, and relaxed cropped silhouette, this versatile jacket features removable sleeves that transform it into a stylish vest for two looks in one. Wear...

A fresh take on classic denim, the Miles Away Denim Coat brings effortless style to your outerwear collection. Featuring a light blue wash, statement buttons, and a relaxed longline silhouette, this versatile coat is perfect for layering over sweaters, dresses, and everyday basics.

Cozy, classic, and effortlessly feminine, the Love You Forever Sweater features a creamy ivory hue and beautiful cable knit detailing. Its relaxed silhouette and timeless design make it the perfect piece to pair with denim, skirts, or your favorite trousers.

The Checking In Plaid Coat brings timeless countryside charm to your everyday wardrobe. Featuring a neutral brown check pattern, classic collar, and relaxed longline silhouette, this versatile coat is perfect for layering over your favorite sweaters, denim, and fall dresses.

Playful stripes meet everyday comfort in the Oakley Stripe Cardigan. Featuring a vibrant green and ivory stripe pattern, button-front closure, and relaxed silhouette, this lightweight cardigan is perfect for adding a little personality to casual outfits.

The Camden Classic Cardigan brings a sporty, vintage-inspired touch to your everyday wardrobe. Featuring a rich navy hue, contrast stripe detailing, and classic button-front design, this versatile cardigan is perfect for layering over simple tees or wearing buttoned up with denim.

Brighten your wardrobe with the Sapphire Breeze Sweater. Featuring a rich royal blue color, relaxed silhouette, and soft lightweight knit, this sweater is perfect for layering through every season.

The Alpine Utility Pants combine laid-back comfort with classic workwear-inspired style. Featuring a rich olive green hue, relaxed silhouette, and utility-inspired pocket details, these versatile pants are perfect for everyday adventures. Pair them with oversized sweaters, fitted tees, or casual jackets.

Comfortable, versatile, and effortlessly easy to style, the Alpha Knit Slip On Clogs are the perfect everyday shoe. Featuring a textured knit upper, rounded closed toe, and easy slip-on silhouette, these casual clogs pair perfectly with denim, gingham pants, and cozy fall outfits.

The Stone Gingham Pants bring timeless pattern and effortless comfort to your wardrobe. Featuring a neutral beige gingham print and relaxed wide-leg silhouette, these versatile pants pair beautifully with sweaters, cardigans, and simple tees for an easy countryside-inspired look.

The Weekend Market Gingham Pants are the perfect blend of comfort and classic style. Designed with a relaxed straight-leg silhouette, timeless neutral gingham print, and an easy elastic waistband, these lightweight pants are made for farmers market mornings, weekend errands, and everyday wear. Pair...

Make an entrance in The Main Character Coat. Featuring a rich burgundy hue, classic collared neckline, and longline silhouette, this statement coat is the perfect finishing touch to your cold-weather wardrobe. Layer it over cozy knits, denim, or dresses for an effortlessly polished look.

Sporty meets timeless in the Campus Stripe Polo. Featuring a soft neutral stripe pattern, classic collared neckline, and relaxed long-sleeve silhouette, this cozy knit brings an effortlessly collegiate-inspired feel to everyday outfits. Pair it with denim, trousers, or casual shorts.

Meet your new everyday favorite, The Ellis Pants. Featuring a soft neutral khaki hue, adjustable drawstring waistband, and relaxed straight-leg silhouette, these versatile pants make getting dressed effortless. Pair them with cozy sweaters, simple tees, or cardigans for an easy, put-together look.

Simple, timeless, and endlessly wearable, the Better With Time Cardigan is the perfect everyday layering piece. Featuring a soft neutral ivory hue, delicate button-front design, and relaxed silhouette, this classic cardigan pairs beautifully with denim, trousers, and skirts.

Sweet, timeless, and effortlessly feminine, the Eloise Dot Dress brings vintage-inspired charm to your wardrobe. Featuring a rich chocolate brown hue with classic ivory polka dots, a sleeveless silhouette, and a flowy midi skirt, this dress is perfect for fall outings, family photos, and...

Sweet vintage charm meets everyday style in the Cookies + Cream Dress. Featuring a creamy ivory background with playful dark polka dots, long sleeves, and a flowy midi silhouette, this timeless dress is perfect for everything from casual outings to fall gatherings.

Classic gingham gets an effortlessly cool update in the Second Look Gingham Pants. Featuring a rich brown check pattern and relaxed wide-leg silhouette, these pants are an easy statement piece for everyday dressing. Pair them with graphic sweaters, fitted tees, or cozy cardigans for...

Bring a little vintage charm to your everyday basics with the Crimson Lane Tee. Featuring rich burgundy and ivory stripes, a fitted silhouette, and classic crew neckline, this short-sleeve tee is perfect for pairing with denim, casual trousers, or layered under your favorite jacket.

Meet your new favorite laid-back essential. The Long Story Short Wide Leg Pants feature a rich olive hue and relaxed, flowing silhouette for an effortlessly comfortable look. Style them with the matching Long Story Short Tee for an easy coordinated outfit or pair them...

Simple, comfortable, and endlessly versatile, the Long Story Short Tee is the everyday essential you’ll reach for on repeat. Featuring a rich olive green hue, relaxed oversized silhouette, and easy short sleeves, this casual top pairs perfectly with denim or the matching Long Story...

Meet your new favorite wardrobe staple. The First Edition Sweater features a timeless ivory hue, relaxed silhouette, and classic crew neckline for effortless everyday layering. Dress it up with trousers or keep it casual with your favorite denim.

The On Repeat Short Sleeve Tee is the everyday basic with a playful twist. Featuring a classic charcoal stripe pattern, flattering fitted silhouette, and short sleeves, this versatile tee pairs effortlessly with denim or the matching On Repeat Wide Leg Pants for an easy...

Comfort meets playful style in the On Repeat Wide Leg Pants. Featuring a classic charcoal stripe pattern and relaxed wide-leg silhouette, these easygoing pants are perfect for everything from casual weekends to everyday errands. Pair them with the matching On Repeat Short Sleeve Tee...

Effortlessly flattering and easy to wear, the Easy On The Eyes Stripe Dress is a versatile addition to your everyday wardrobe. Featuring subtle olive stripes, a fitted silhouette, and long sleeves, this casual mini dress pairs perfectly with boots, sneakers, or a cozy cardigan.

Romantic details make the Dearly Loved Knit Cardigan an instant favorite. Featuring a creamy ivory hue, intricate cable knit texture, and charming statement collar, this feminine cardigan brings vintage-inspired elegance to everyday outfits. Pair it with denim, skirts, or trousers for a timeless look.

Classic stripes never go out of style. The West End Stripe Tee features a timeless neutral stripe pattern, flattering fitted silhouette, and contrast neckline for an effortlessly vintage-inspired look. Pair it with relaxed denim, trousers, or your favorite cardigan.

The Off Duty Track Pants make laid-back dressing feel effortlessly put together. Featuring a relaxed straight-leg silhouette, contrast piping, and an adjustable drawstring waist, they’re perfect for casual days, travel, and lounging. Features: Relaxed fit • Straight leg • Contrast piping • Drawstring waist...

The Bristol Button Long Sleeve brings a feminine update to a classic knit. Featuring a rich burgundy hue, fitted silhouette, and delicate button-front detail, it’s an easy top to pair with gingham pants, denim, or skirts. Features: Button-front detail • Long sleeves • Fitted...

This cardigan features a rolled collar and arm cuffs for a unique style twist! Its thin and lightweight fabric ensures comfort, and the boxy fit adds a modern touch. The functional buttons allow you to wear it open or closed, adapting to your style preferences....

Enjoy the scent of Christmas all season long with the Frasier Fir Petite Pine Needle Reed Diffuser. Featuring the iconic evergreen-inspired fragrance in an elegant botanical vessel, this compact diffuser is perfect for bathrooms, bedrooms, entryways, and smaller spaces. 4 fl oz

Bring après-ski charm home with the Ski Lift Tea Towel. Featuring a whimsical ski lift scene, this winter kitchen towel adds a playful mountain-inspired touch to your kitchen throughout the holiday season. 18" x 27" Cotton

Create a naturally festive tablescape with the Pine Needle Table Runner. Featuring a delicate evergreen-inspired print on a light neutral background, this runner brings an understated woodland feel to Christmas dinners and winter gatherings. 16"x72"

Nothing says Christmas quite like classic plaid. The Merry Plaid Table Runner features a traditional red tartan pattern that instantly adds warmth and holiday charm to your dining table, buffet, or console. 72"L x 15.75"W

Cozy up your space with the Forest Cabin Plaid Pillow. Featuring a warm plaid pattern inspired by winter weekends at the cabin, this decorative pillow brings color, texture, and classic holiday charm to sofas, chairs, and beds. Dimensions: 18 in l x 18 in...

The Christmas Grove Pillow brings a subtle woodland touch to your holiday decor. Featuring a repeating evergreen-inspired pattern with festive red trim, this decorative pillow feels timeless, cozy, and perfectly suited for Christmas.

Make holiday entertaining extra festive with the Trim the Tree Serving Board. Shaped like a Christmas tree with a warm natural wood finish, this charming board is perfect for creating a seasonal display of cheeses, crackers, treats, and small bites.

Grounded in rich oak moss with a heart of fir needle kissed with warm cinnamon. Bring the scent and look of the forest indoors with the Balsam & Cedar Pine Glass Candle. Housed in a rich green vessel with botanical detailing, this seasonal candle...

Fill your home with the cozy feeling of Christmas with the Frasier Fir Heritage Large Pine Needle Luminary. Featuring an elegant pine-inspired vessel and the iconic Frasier Fir fragrance, this candle makes a beautiful addition to holiday mantels, tables, and gift giving. Features: Frasier...

Cozy nights in just got sweeter with the Christmas Cookies 500 Piece Puzzle. Featuring a colorful collection of festive cookies and holiday treats, this Christmas puzzle is perfect for family nights, snowy afternoons, or gifting to your favorite puzzle lover. Features: 500-piece puzzle •...

Celebrate the season piece by piece with the Merry & Bright 500 Piece Christmas Holiday Puzzle. Featuring a colorful holiday scene filled with festive details, it’s the perfect activity for cozy evenings at home. Features: 500 pieces • Colorful Christmas scene • Holiday activity...

Settle in for a cozy Christmas night with the Tis the Season 500 Piece Puzzle. Featuring a charming holiday town scene, this festive puzzle is a fun seasonal activity to enjoy with family, friends, or a warm drink by the tree. Features: 500-piece puzzle...

Transform your holiday tasks into calming delight with this beautifully illustrated Christmas checklist notepad. Whether you're gift shopping, coordinating meals, or managing seasonal to-dos, this notepad keeps everything in one charming place. 50 easy tear-off sheets 5" x 7" notepad size

Slow down and get creative this holiday season with the Christmas Watercolor Workbook. Filled with festive watercolor inspiration, this seasonal activity is perfect for quiet winter afternoons, creative nights with friends, or gifting to the artist on your list. Features: Christmas watercolor theme •...

Spin the wheel and score big with the ROOLETTE Mystery Bundle! No matter what, you’re winning—because every bundle is packed with 4 handpicked ROOLEE pieces, each as stylish as the next! Every spin is a good one, so why wait? Limited stock available, so...

Each bundle includes 4 styles: A Single Moment Button Up Cardigan Effortless Ribbed Tank One surprise tee: The Vero Long Sleeve Tee, The Arlet Basic Tee, or the Sadie Solid Tee One surprise bottom: Tiny Perfect Things Midi Skirt or Central Park Gingham Pants...

Step into a surprise! Each bundle includes 3 pairs of shoes, selected for you. Unbox three mystery pairs and find your new favorites. Spin the wheel and score big with the ROOLETTE Shoe Mystery Bundle! Every spin is a good one, so why wait?...

Timeless gingham meets countryside charm in The Story Goes Gingham Dress. Featuring a warm brown check pattern, a flattering fitted bodice, and a flowy tiered skirt, this midi dress has an effortlessly feminine, vintage-inspired feel. Pair it with Mary Janes, clogs, or boots for...

The Fine Print Check Pants are an easy everyday staple with a subtle heritage feel. Featuring a small-scale olive check and relaxed wide-leg silhouette, these patterned pants add just the right amount of interest to simple sweaters and tees. Features: Olive check print •...

Sweet stripes and delicate details make the Love Actually Cardigan an easy everyday favorite. Featuring soft blush and red stripes, a classic button-front design, and subtle ruffle detailing along the hem, this lightweight cardigan has a playful, vintage-inspired feel. Pair it with denim, relaxed...