New To Roo
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The Serenade Ruffle Dress
A soft, romantic dress featuring delicate ruffle details and a flowy silhouette. Lightweight and feminine, it’s perfect for warm days and special moments.- $98.00
- $98.00
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Ivory
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KITSCH Hair + Body Perfume
Spray Kitsch Hair Perfume anywhere—from your heatless curls to your satin pillowcase! A few quick spritzes and your second-day hair will smell as fresh as day one.- $20.00
- $20.00
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Sour Blue Raspberry Belts
Blue raspberry isn’t just a flavor; it’s a vibe. These sour belts pack the perfect punch of sweet and tart, leaving you wondering how something so sour can taste this good. Warning: they may turn your tongue blue, but that’s just part of the...- $6.00
- $6.00
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Copper Stripe Ribbon Bow Headband
Truly one of a kind! Each bow is hand-tied by local moms with one of a kind vintage lace and attached to a one-size-fits-all nylon headband. All bows and edges are secured and sealed so they don’t come undone.- $13.00
- $13.00
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Ivory Daisy Lace Bow Headband
Truly one of a kind! Each bow is hand-tied by local moms with one of a kind vintage lace and attached to a one-size-fits-all nylon headband. All bows and edges are secured and sealed so they don’t come undone.- $12.00
- $12.00
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Mini Cinnamon Lace Bow Headband
Truly one of a kind! Each bow is hand-tied by local moms with one of a kind vintage lace and attached to a one-size-fits-all nylon headband. All bows and edges are secured and sealed so they don’t come undone.- $12.00
- $12.00
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Mauve Chunky Knit Sweater Bow Headband
This is a cozy, sweater-style bow made from 100% cotton, featuring a soft, chunky knit texture that gives it a warm, handcrafted look. It’s attached to a stretchy nylon headband or a non-slip alligator clip, making it gentle, comfortable, and perfect for everyday wear...- $15.00
- $15.00
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Morning Harbor Button Cardigan
This fun blue short-sleeve cardi features puff sleeves and ribbed knit. It pairs perfectly with shorts, jeans, and your favorite Spring skirts.- $48.00
- $48.00
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Navy
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Be True Striped Tee
This cute striped tee features buttons down the front that give you endless opportunities! Wear buttoned all the way up, only the top few, or all the way open.- $44.00
- $44.00
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White
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Worn In Casual Tee
The perfect tee is here! Featuring a washed and worn-in look, this cropped boxy fit tee is perfect for everyday wear.- $38.00
- $38.00
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LightSteelBlue
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Upstream Trout Sweater
Who doesn't love a fish sweater? This cutie features a brook trout on a pretty blue background. Perfect for spring, this sweater has got it all.- $68.00
- $68.00
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LightSteelBlue
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Warm Weather Staple Skirt
What a lovely addition to your Spring wardrobe. The Warm Weather Staple Skirt is exactly what it states - a STAPLE! lined- $48.00
- $48.00
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White
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Cherry Pop Wide Leg Pants
In need of a pop of color? Well, you have come to the right place! The Cherry Pop Wide Leg Pants are your new favorite addition to your Spring wardrobe.- $62.00
- $62.00
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Red
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The Bright Side Sweat Shorts
Always look for the bright side! Of course, these are just the cutest sweat shorts (with matching pullover) but we are in love! The cutest butter yellow set, ready for Spring.- $35.00
- $35.00
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LemonChiffon
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Greenwich Gingham Dress
A cutie green gingham dress to kick off Spring season. Featuring a statement collar and midi length, it's got everything you have been looking for! lined- $68.00
- $68.00
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Olive
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Casual Cozy Socks
Super cozy and casual, these classic crew socks are perfect for everyday wear, whether you're out and about or lounging around your cozy home.- $6.50
- $6.50
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Yellow
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Sienna
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Steve Madden Fern Suede Clog
The suede clog delivers a timeless slip-on design with a rounded toe and flat sole engineered for all-day comfort and ease. Its minimalist aesthetic pairs seamlessly with any wardrobe, from relaxed weekends to refined occasions. A versatile essential that balances understated elegance with practical...- $119.99
- $119.99
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Tan
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Daisy Dots Printed Tote
The cutest daisy dotted tote. The perfect work bag for your daily essentials or a cute way to carry all your mom needs!- $25.00
- $25.00
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Geometry Sunny Lemons Tea Towel
Created from a tightly-woven Geoweave™ fabric that is ultra-absorbent, quick-drying and never wrinkles, this towel is built to work – while looking like a dream.- $18.00
- $18.00
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Sour Twin Cherries
Double the cherries, double the fun! Our Twin Cherries are a dynamic duo of sweet and sour, packed with that classic cherry flavor you crave. They’re the perfect little snack when you’re feeling fruity but still need that sour kick to keep things exciting....- $6.00
- $6.00
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Sour Peach Rings
Peach Rings are the snack you never knew you needed but won’t be able to live without. Sweet, tangy, and oh-so-addicting, these rings are bursting with juicy peach flavor and just the right amount of sour to keep your taste buds on their toes....- $6.00
- $6.00
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Sour Strawberry Belts
Imagine biting into a juicy strawberry that’s been hit with a sour superpower. That’s exactly what you get with our Strawberry Belts: sweet, tangy, and just a little bit wild. These bad boys will have your mouth watering and your face puckering, all while...- $6.00
- $6.00
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Capri Blue Volcano Flora Edit Hand Cream
Need a pick-me-up? Recharge with the Volcano Flora Edit Hand Cream. Styled in a cheerful blue tube with bold, fragrance-inspired illustrations, it’s the ultimate way to enjoy your favorite scent.- $23.00
- $23.00
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Vacation Classic Whip SPF 30
A “lighter-than-air” sunscreen featuring a “tilt valve” actuator that produces perfect, star-shaped mountains of SPF 30 protection with every application.- $22.00
- $22.00
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Vacation Super Spritz SPF 50 Face Mist
A premium face mist sunscreen specially formulated with daily use in mind. Super Spritz is designed to work well over makeup, fit neatly in your bag, and provide instantaneous hits of refreshment and protection as you go about your day– wherever you may be....- $22.00
- $22.00
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Vacation Chardonnay Oil SPF 30
A lightweight SPF 30 sunscreen oil made from chardonnay grapeseed oil that delivers an enviable, subtle shine while hydrating and protecting your skin.- $22.00
- $22.00
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Vacation Classic Spray SPF 30
A broad spectrum SPF 30 sunscreen spray that utilizes “Continuous-Spray” technology to enable the user to spray upside down, sideways, and at any angle for effortless application that doesn’t harm the environment.- $19.00
- $19.00
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Vacation Chardonnay Lip Oil SPF 30
A deluxe, multipurpose lip oil made from Chardonnay Grape Seed Oil that nourishes, shines, plumps, and protects — all while providing broad-spectrum SPF 30 protection and a delectable, gourmand caramel-vanilla flavor profile.- $16.00
- $16.00
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KITSCH XL Quick-Dry Hair Towel Wrap
Dry your hair faster and more gently with our Extra Large Quick-Dry Hair Towel Wrap. Made from high-quality, ultra-absorbent materials, it's the perfect solution for reducing frizz and maintaining healthy, beautiful hair.- $26.00
- $26.00
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KITSCH XL Hair Towel Wrap
This hair towel wrap cuts down drying time with moisture-absorbing microfiber. Gentle, friction-free material helps tame frizz and reduce breakage.- $26.00
- $26.00
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To Do Pad
Making a to-do list is essential for productivity–and delectable for procrastination. We call that a win-win. This classic planner pad–with a super-cool new look–all but guarantees that everything will get done!- $10.00
- $10.00
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Bake It Easy
The boys behind The Exploding Bakery are back with a bang. This time, they’re here to show you that low-cost, low-effort baking doesn’t have to be boring. From no-weigh cakes to make-ahead bakes, through storecupboard heroes, and seasonal stars, Bake It Easy takes the humblest of...- $23.99
- $23.99
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Clean Lines Striped Tee
A timeless striped tee with a relaxed fit and soft feel. Perfect for layering or wearing on its own, it’s an everyday essential that never goes out of style.- $34.00
- $34.00
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Ivory
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Perfect Pair Polka Dot Socks
A cute pair of polka dot socks! The perfect color, the perfect length, the perfect pair!- $6.00
- $6.00
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KAXI Matte Original Hold Everything Claw
The 'Hold Everything Claw' is finally making its debut. It really can hold everything!! It looks deceiving because of its size but trust me, when you learn how to put it in your hair, it's not going anywhere!! 5 inches long- $14.99
- $14.99
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SaddleBrown
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Black
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Tan
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Blue
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Laneige Mini Lip Sleeping Mask
Discover the LANEIGE MINI Berry Lip Sleeping Mask, a luxurious leave-on treatment designed to pamper your lips overnight. This 3g mini version is perfect for on-the-go hydration, ensuring your lips remain soft and supple.- $8.00
- $8.00
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Laneige Glowy Lip Balm Tube
A lightweight, moisture-rich lip balm powered by Korean skincare. Enriched with Shea and Murumuru Seed butters for nourishing, on-the-go hydration, and a glossy finish.- $19.00
- $19.00
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Bask Spf 50 Fragrance Free Sunscreen Stick - Face & Lip Balm
Perfect for sun, sand, and snow, this sunscreen stick has you covered. Key Ingredients: Shea Butter, Cocoa Butter, Olive Oil, Caprylic/Capric Triglyceride, Ozokerite, Vitamin E- $18.00
- $18.00
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Bask Spf 30 Mineral Non-Aerosol Spray - Reef Safe Sunscreen
The World's Best Feeling mineral sunscreen spray that *actually* won't leave you ghost white. In a non-aerosol spray can free of petrochemical propellants, this is the cleanest and most environmentally friendly SPF option.- $28.00
- $28.00
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Grow Me A Garden 500 Piece Puzzle
Put down your shovel and pick up some puzzle pieces. Grow me a Garden is a 500 piece harvest puzzle with the most adorable gardening cats that you don't have to weed. It's the perfect way to dig into some fun without getting your...- $26.00
- $26.00
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Regina Block Heels
Classy and sassy. These block heels are perfect for spring and will add a little edge to your wardrobe. fit true to size- $38.00
- $38.00
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SaddleBrown
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MeMe Suede Flats
The MeMe flats are the perfect slip-on for spring! Featuring suede material and a sturdy fit, these are the shoes you've been waiting for. fit true to size- $28.00
- $28.00
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Linen
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Serenity Square Toe Flip Flops
Who doesn't love a classic pair of leather flip flops? Featuring a square toe and thin straps, these flip flops are the perfect companion to your spring wardrobe. cushioned fit true to size- $20.00
- $20.00
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Black
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SaddleBrown
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Tiptoe Dot Socks
These cutsey dot socks feature a ruffle edge and classic crew length. Either pick your favorite color or choose both for everyday wear!- $6.00
- $6.00
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LightGray
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LemonChiffon
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Bluebell Breeze Dress
Light, airy, and made for movement. This dress flows beautifully and feels breathable against the skin, making it perfect for warmer days or layered looks as the seasons change.- $78.00
- $78.00
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SteelBlue
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Sunday Best Two Toned Dress
This fun, detailed dress features a knit bodice and flowy skirt. Say hello to spring with the Sunday Best Dress. pockets lined skirt- $72.00
- $72.00
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Linen
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Sammy Wide Leg Pants
Flowy and comfortable with an effortless drape. These pants move beautifully and feel just as good as they look.- $45.00
- $45.00
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SaddleBrown
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Sammy V Neck Tank
Simple and versatile with a flattering neckline. This tank is lightweight and easy to wear, making it perfect for layering or warm days on its own. open sleeve garment friendly!- $28.00
- $28.00
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SaddleBrown
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Bright Days Boxy Tee
Easy, relaxed, and perfect for casual days. The boxy fit gives this tee a laid-back feel that pairs effortlessly with shorts, denim, or lounge pants.- $38.00
- $38.00
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Blue
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Meet Me at Noon Striped Tee
A classic striped tee you’ll reach for again and again. Soft, lightweight, and easy to style, it works just as well tucked into denim as it does layered under jackets.- $34.00
- $34.00
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Black



















































