New To Roo
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The Serenade Ruffle Dress
A soft, romantic dress featuring delicate ruffle details and a flowy silhouette. Lightweight and feminine, it’s perfect for warm days and special moments.- $98.00
- $98.00
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Ivory
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Steve Madden Fern Suede Clog
The suede clog delivers a timeless slip-on design with a rounded toe and flat sole engineered for all-day comfort and ease. Its minimalist aesthetic pairs seamlessly with any wardrobe, from relaxed weekends to refined occasions. A versatile essential that balances understated elegance with practical...- $119.99
- $119.99
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Tan
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Daisy Dots Printed Tote
The cutest daisy dotted tote. The perfect work bag for your daily essentials or a cute way to carry all your mom needs!- $25.00
- $25.00
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Geometry Sunny Lemons Tea Towel
Created from a tightly-woven Geoweave™ fabric that is ultra-absorbent, quick-drying and never wrinkles, this towel is built to work – while looking like a dream.- $18.00
- $18.00
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Sour Twin Cherries
Double the cherries, double the fun! Our Twin Cherries are a dynamic duo of sweet and sour, packed with that classic cherry flavor you crave. They’re the perfect little snack when you’re feeling fruity but still need that sour kick to keep things exciting....- $6.00
- $6.00
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Sour Peach Rings
Peach Rings are the snack you never knew you needed but won’t be able to live without. Sweet, tangy, and oh-so-addicting, these rings are bursting with juicy peach flavor and just the right amount of sour to keep your taste buds on their toes....- $6.00
- $6.00
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Sour Strawberry Belts
Imagine biting into a juicy strawberry that’s been hit with a sour superpower. That’s exactly what you get with our Strawberry Belts: sweet, tangy, and just a little bit wild. These bad boys will have your mouth watering and your face puckering, all while...- $6.00
- $6.00
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Capri Blue Volcano Flora Edit Hand Cream
Need a pick-me-up? Recharge with the Volcano Flora Edit Hand Cream. Styled in a cheerful blue tube with bold, fragrance-inspired illustrations, it’s the ultimate way to enjoy your favorite scent.- $23.00
- $23.00
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Vacation Classic Whip SPF 30
A “lighter-than-air” sunscreen featuring a “tilt valve” actuator that produces perfect, star-shaped mountains of SPF 30 protection with every application.- $22.00
- $22.00
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Vacation Super Spritz SPF 50 Face Mist
A premium face mist sunscreen specially formulated with daily use in mind. Super Spritz is designed to work well over makeup, fit neatly in your bag, and provide instantaneous hits of refreshment and protection as you go about your day– wherever you may be....- $22.00
- $22.00
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Vacation Chardonnay Oil SPF 30
A lightweight SPF 30 sunscreen oil made from chardonnay grapeseed oil that delivers an enviable, subtle shine while hydrating and protecting your skin.- $22.00
- $22.00
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Vacation Classic Spray SPF 30
A broad spectrum SPF 30 sunscreen spray that utilizes “Continuous-Spray” technology to enable the user to spray upside down, sideways, and at any angle for effortless application that doesn’t harm the environment.- $19.00
- $19.00
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Vacation Chardonnay Lip Oil SPF 30
A deluxe, multipurpose lip oil made from Chardonnay Grape Seed Oil that nourishes, shines, plumps, and protects — all while providing broad-spectrum SPF 30 protection and a delectable, gourmand caramel-vanilla flavor profile.- $16.00
- $16.00
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KITSCH XL Quick-Dry Hair Towel Wrap
Dry your hair faster and more gently with our Extra Large Quick-Dry Hair Towel Wrap. Made from high-quality, ultra-absorbent materials, it's the perfect solution for reducing frizz and maintaining healthy, beautiful hair.- $26.00
- $26.00
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KITSCH XL Hair Towel Wrap
This hair towel wrap cuts down drying time with moisture-absorbing microfiber. Gentle, friction-free material helps tame frizz and reduce breakage.- $26.00
- $26.00
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To Do Pad
Making a to-do list is essential for productivity–and delectable for procrastination. We call that a win-win. This classic planner pad–with a super-cool new look–all but guarantees that everything will get done!- $10.00
- $10.00
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Bake It Easy
The boys behind The Exploding Bakery are back with a bang. This time, they’re here to show you that low-cost, low-effort baking doesn’t have to be boring. From no-weigh cakes to make-ahead bakes, through storecupboard heroes, and seasonal stars, Bake It Easy takes the humblest of...- $23.99
- $23.99
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All-Star Ringer Tee
A classic ringer tee with contrast trim for a sporty, vintage feel. Soft, comfortable, and easy to style, it’s a casual staple you’ll reach for again and again.- $34.00
- $34.00
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SteelBlue
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Peru
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Clean Lines Striped Tee
A timeless striped tee with a relaxed fit and soft feel. Perfect for layering or wearing on its own, it’s an everyday essential that never goes out of style.- $34.00
- $34.00
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Ivory
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Throwback Patch Pocket Shorts
Comfortable shorts with a relaxed fit and functional patch pockets. Designed for casual days, they’re easy to style with tees, tanks, or lightweight knits.- $62.00
- $62.00
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Ivory
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The Dainty Details Midi
A charming midi dress filled with sweet details and an easy, flattering fit. Designed to feel comfortable yet polished, it’s perfect for everyday wear or dressed-up occasions.- $78.00
- $78.00
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Ivory
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Cruize Puff Sleeve Dress
A relaxed midi dress with puff sleeves that add a playful touch. Comfortable and easy to wear, it’s a great go-to for both casual and dressed-up days.- $68.00
- $68.00
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SteelBlue
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Caspian 4-Way Reversible Bralette
One bralette, four ways to wear it. This reversible swim top offers versatility and comfort with a flattering fit you can customize to your style.- $69.00
- $69.00
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LightSteelBlue
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Caspian Reversible High Rise Bottom
A reversible high-rise swim bottom designed for comfort and versatility. With two looks in one, these bottoms make packing for summer trips a breeze.- $54.00
- $54.00
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LightSteelBlue
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Cardinal Underwire Bralette
A supportive underwire bralette designed to lift and flatter. Featuring a vibrant print and comfortable fit, this swim top blends structure with playful style.- $74.00
- $74.00
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Red
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Cardinal Reversible High Leg Bottom
A high-leg silhouette that elongates the legs while offering a comfortable fit. Reversible for added versatility, these bottoms are both flattering and fun.- $47.00
- $47.00
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Red
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Vivid Blue Core Midkini
A sporty-meets-feminine swim top designed for comfort and confidence. Featuring a flattering mid-length cut and supportive fit, this vibrant blue top is perfect for swimming, lounging, or mixing and matching with your favorite bottoms.- $69.00
- $69.00
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CornflowerBlue
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Vivid Blue Marine Bottom
These high-rise bottoms offer a smooth, flattering fit with comfortable coverage. Designed to move with you, they pair perfectly with the matching top or any swim staple you already love.- $44.00
- $44.00
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CornflowerBlue
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Lucky Lady Retro Bikini Top
This retro-inspired bikini top features a clean neckline and a supportive fit that feels both classic and modern. Designed to flatter, it’s perfect for confident, carefree swim days.- $40.00
- $40.00
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SeaGreen
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Lucky Lady Retro High Rise Bottom
High-waisted with a vintage feel, these bottoms offer a flattering shape and comfortable coverage. A timeless swim staple you’ll reach for season after season.- $40.00
- $40.00
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SeaGreen
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Boulevard Babe Bikini Top
A sleek, minimal bikini top with a modern silhouette. Designed for comfort and versatility, this piece is easy to mix and match with your favorite swim bottoms.- $40.00
- $40.00
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Black
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Boulevard Babe Swim Short
A sporty swim short designed for active days in the sun. Featuring a comfortable waistband and easy fit, these are perfect for swimming, beach walks, or lounging poolside.- $45.00
- $45.00
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Black
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Cherry Bomb Retro Bralette
A bold, retro-inspired swim bralette with a flattering scoop neckline. Comfortable and supportive, it’s perfect for sunny days when you want a little extra coverage without sacrificing style.- $40.00
- $40.00
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Red
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Cherry Bomb Retro Boy Short
These retro-style swim shorts offer a comfortable, flattering fit with a playful pop of color. Easy to wear and easy to love, they’re perfect for mixing and matching.- $45.00
- $45.00
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Red
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Starlet Floral One Piece
A classic one-piece swimsuit with a soft floral print and flattering silhouette. Designed to feel both feminine and comfortable, it’s a timeless option for beach days and poolside lounging.- $75.00
- $75.00
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Red
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Perfect Pair Polka Dot Socks
A cute pair of polka dot socks! The perfect color, the perfect length, the perfect pair!- $6.00
- $6.00
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KAXI Matte Original Hold Everything Claw
The 'Hold Everything Claw' is finally making its debut. It really can hold everything!! It looks deceiving because of its size but trust me, when you learn how to put it in your hair, it's not going anywhere!! 5 inches long- $14.99
- $14.99
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Black
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Tan
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Blue
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Laneige Mini Lip Sleeping Mask
Discover the LANEIGE MINI Berry Lip Sleeping Mask, a luxurious leave-on treatment designed to pamper your lips overnight. This 3g mini version is perfect for on-the-go hydration, ensuring your lips remain soft and supple.- $8.00
- $8.00
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Laneige Glowy Lip Balm Tube
A lightweight, moisture-rich lip balm powered by Korean skincare. Enriched with Shea and Murumuru Seed butters for nourishing, on-the-go hydration, and a glossy finish.- $19.00
- $19.00
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Bask Spf 50 Fragrance Free Sunscreen Stick - Face & Lip Balm
Perfect for sun, sand, and snow, this sunscreen stick has you covered. Key Ingredients: Shea Butter, Cocoa Butter, Olive Oil, Caprylic/Capric Triglyceride, Ozokerite, Vitamin E- $18.00
- $18.00
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Bask Spf 30 Mineral Non-Aerosol Spray - Reef Safe Sunscreen
The World's Best Feeling mineral sunscreen spray that *actually* won't leave you ghost white. In a non-aerosol spray can free of petrochemical propellants, this is the cleanest and most environmentally friendly SPF option.- $28.00
- $28.00
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Grow Me A Garden 500 Piece Puzzle
Put down your shovel and pick up some puzzle pieces. Grow me a Garden is a 500 piece harvest puzzle with the most adorable gardening cats that you don't have to weed. It's the perfect way to dig into some fun without getting your...- $26.00
- $26.00
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Regina Block Heels
Classy and sassy. These block heels are perfect for spring and will add a little edge to your wardrobe. fit true to size- $38.00
- $38.00
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SaddleBrown
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MeMe Suede Flats
The MeMe flats are the perfect slip-on for spring! Featuring suede material and a sturdy fit, these are the shoes you've been waiting for. fit true to size- $28.00
- $28.00
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Linen
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Serenity Square Toe Flip Flops
Who doesn't love a classic pair of leather flip flops? Featuring a square toe and thin straps, these flip flops are the perfect companion to your spring wardrobe. cushioned fit true to size- $20.00
- $20.00
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Black
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SaddleBrown
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Tiptoe Dot Socks
These cutsey dot socks feature a ruffle edge and classic crew length. Either pick your favorite color or choose both for everyday wear!- $6.00
- $6.00
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LightGray
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LemonChiffon
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Bluebell Breeze Dress
Light, airy, and made for movement. This dress flows beautifully and feels breathable against the skin, making it perfect for warmer days or layered looks as the seasons change.- $78.00
- $78.00
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SteelBlue
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Sunday Best Two Toned Dress
This fun, detailed dress features a knit bodice and flowy skirt. Say hello to spring with the Sunday Best Dress. pockets lined skirt- $72.00
- $72.00
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Linen
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Ingrid Denim Dress
A classic denim dress with timeless appeal. Structured enough to feel polished but soft enough for everyday wear, this one layers beautifully with sweaters, jackets, or boots. It’s the kind of piece you’ll reach for when you want to look put-together without trying too...- $75.00
- $75.00
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Navy
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Petal Postcard Floral Dress
The perfect spring companion. The Petal Postcard Floral Dress features a statement collar with tie and buttons on the bodice, plus the most adorable neutral floral pattern. elastic waist- $68.00
- $68.00
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Linen




















































