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A Year in Review: ROOLEE 2021

Posted by Kenzi Didericksen on

2021 is already coming to a close, and ROOLEE had a hectic year! The trials and difficulties of 2020 that bled into this year were complex, but we are proud of all we could accomplish despite the hardships. We are grateful for all of you and your support of our company that we love so much! 

We strongly emphasize lifting the community around us where we can, so we created a cause that we call A World of Sisters. It’s important to us to empower women of all ages everywhere. Through this initiative, we have prioritized charity work, acts of service, and other activities for a good cause. All of our charitable efforts are brought to you by A World of Sisters.





Easter Egg Hunt

Near the beginning of this year, we hosted an Easter Egg hunt for people of all ages. We had prizes and giveaways from local and large companies to hand out to everyone who showed up. For extra entries into a giveaway, people brought canned foods or old ROOLEE clothes to donate.

1,438 pounds of food were donated, and 362 clothing items were donated. 

Easter Egg Hunt




Hospital Bags

At our end-of-summer party, we put together gift bags for kids at Logan Regional Hospital and Primary Children’s Hospital. We filled bags with markers, a toy, crayons, a small coloring book, and a personal note written by one of our employees at a company-wide party. 

200 bags were donated. 

Hospital Gift Bags




CAPSA and StreetLightUSA Donations

To celebrate the first day of Christmas, we began selling gifts and donations to CAPSA and StreetLightUSA available on our website. It’s essential to lift organizations within our local communities, so each of these nonprofits is located near our retail locations. Thank you to all of you who were generous enough to donate! No donation is too small, and we are grateful for such supportive, thoughtful, and caring customers. 

CAPSA donations

Donate here.



Christmas for a Family

Based on your nominations, one family received Christmas courtesy of ROOLEE. You came in clutch with hundreds of nominations. We know that there are so many families in need, and we wish we could provide Christmas to everyone; however, we hope that providing it to just one is meaningful enough. No donation or act of service is too small, but it's so hard to pick just one family!




Gilbert, Arizona

We are so proud to have opened another retail location in the SanTan mall in Gilbert, Arizona. It’s our dream to allow every ROOLEE customer to feel, try on, and interact with our clothing and employees during their shopping experience. We believe in the power of in-person shopping and pride ourselves in a cozy, accepting store atmosphere (take a ROOLEE store tour here).  

Gilbert Store





As we said, it’s important to us to eventually open more retail locations. In 2022, we hope to expand our locations so more of you can have an in-person ROOLEE experience. We have big plans for this upcoming year and hope it will be even better than 2021! We could not be more grateful to all of you for supporting us. 



What do you want to see from ROOLEE in 2022? Share with us in the comments!

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