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Introducing Gparrish x ROOLEE

Posted by Kenzi Didericksen on

Spring is just around the corner, and your wardrobe is calling; we hear it too. It's time to pack up your sweaters and boots to make way for spring dresses, sandals, and graphic t-shirts. If you're anything like us, last season's styles aren't cutting it, and your closet needs a little love and attention. 

Introducing the gparrish x ROOLEE collection. 

gparrish x ROOLEE - Behind the Scenes 

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Meet Ginger 

Ginger Parrish wears many hats (both figuratively and literally). She is the founder of Gigi Pip, a mama of three, and a popular social media influencer, specializing in fashion on her website the Parrish Place. Ginger loves to blog, recommend her favorite finds, and document her life on social media, all of the while developing meaningful relationships with her audience. Ginger also happens to be the sister of ROOLEE’s beloved founder Kylee Champlin.

  
Needless to say, Ginger is your go-to-girl for recommendations and fashion advice. ROOLEE is ecstatic to introduce you to the new gparrish x ROOLEE line! We know you'll love it.  


Family Founded  Shop the collection: gparrish x ROOLEE

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A Family Business

ROOLEE was established in Logan, Utah by Kylee Champlin in 2013. Her and her husband Chad are owners of the boutique that has expanded into kids, home, and women’s apparel. Chad is the CEO of ROOLEE, and he tackles much of the behind-the-scenes support. Kylee is the lead designer, providing much of the fashion input and creative expertise. Along the way, Chad and Kylee have brought literal family members into the fold, as well as strangers who have become family.

With its roots grounded in family principles, ROOLEE has established a movement known as “A World of Sisters” to expand its positive reach and impact. ROOLEE aspires to treat everyone like family. Within the company, ROOLEE values a healthy work-life balance that inspires employees to treat each other like family, and Gigi Pip emulates these ideals as well. 

 

Ginger x ROOLEE - Jumpsuit

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"For the woman who wears many hats"

You may have seen some of Gigi Pip’s adorable hats the last time you were scrolling the ROOLEE website or visiting the Logan store. That partnership is much deeper than just business, as Ginger is the owner of this Utah founded company. Ginger hopes to build confidence in women by delivering high quality products every time. 

In the case of Ginger, she is family by blood. Talk about a power family! Together, they have created this unique, adorable, and irresistible clothing line that is a dream come true for these sisters.

 

Behind the Scenes ROOLEE Design

Shop this look: Ginger Diamond Blouse | Ginger Diamond Pants

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The Boutique Style 

 

Ginger's line is full of organic textures, warm colors, and versatile designs. This clothing is made for women of all ages and styles, as it is on trend and fashionable, but also timelessly classic. The beauty of each piece lies in its versatility. Many of the items can be dressed up with heels and jewelry, but can also be dressed down with sneakers and a messy bun.

Now that we’ve introduced you, shop Ginger’s line today and thank yourself later!

 

Ginger x ROOLEE - Red Spring Dress

Shop this look: Milo Tassel Dress | Seychelles Lowkey Slide Sandal | The Capri Medium Straw Hat

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What are some of the "many hats" that you wear? Share with us in the comments!

Follow Ginger on Instagram and visit her website

Follow ROOLEE on Instagram and Pinterest 


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