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Introducing Salt - a new clothing line by ROOLEE

Posted by Mekenna Malan on

Salt. - premium women's clothing by ROOLEE

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you are the salt of the earth.

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Salt. - a new women's clothing line by ROOLEE
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Two years ago we had an idea: create a premium clothing label with the absolute best material, details and design. Everything was on the table. We wanted to see what we could create with no limits, boundaries, preconceived notions or rules. We set out to create something beautiful and unique...and here's what we came up with. I'm so excited to introduce our new label, Salt. 

- Kylee Champlin, owner and designer

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Salt. - a new women's clothing line by ROOLEE

 

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Every clothing item in the Salt collection was designed with a wistful affection of the past in mind. The nod to long-ago eras combined with current fashion trends create classic, polished looks that are wearable and nostalgic. We are so excited to bring you the fine craftsmanship and high-quality fabrics of each piece and are confident that you’ll love them as much as we do.

Becca Taylor, VP of product design

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Salt. - a new women's clothing line by ROOLEE

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Why the name Salt? Salt gives flavor to everything it touches. It's potent and has the power to make things endure and last. It's ubiquitous, essential and stands the test of time. These clothes should similarly add flavor to your wardrobe. They will last and truly become an essential part of you and your style. 

- Kylee Champlin, owner and designer

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Salt. - a new women's clothing line by ROOLEE

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I was very inspired by salt itself. The colors, textures, and purity of this gift from nature can be seen in our choice of a natural color palette and the fine fabrics used throughout this collection. I wanted to create something timeless and elegant, with a touch of flavor...just like salt.

Morgan Erickson, lead designer

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Salt. - a new women's clothing line by ROOLEE

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Our goal has always been to design clothing that inspires confidence and self-worth in all of our sisters out there. The pieces included in the Salt collection push that confidence to the highest level.

- Kylee Champlin, owner and designer
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Salt. - a new women's clothing line by ROOLEE

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You know when you're doing something you're super passionate about? You're blissfully in the moment, feeling 100% you, so confident and so happy. I want women to feel like that when they wear these clothes. Clothing is the greatest nonverbal tool we have for expressing who we are without saying a word. It can be easy to want to wear something for the expectations of others, but I want women to feel like they can put on these pieces and feel confident and authentic to who they are. 

- Morgan Erickson, lead designer 
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Salt. - a new women's clothing line by ROOLEE 

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This limited product line represents the fulfillment of an artistic passion for both our design team and myself. Over the past seven years, we have designed and created thousands of products, but Salt is truly unique. This collection features the very best of the best and we hope you love it as much as we do. 

- Kylee Champlin, owner and designer
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Salt. - a new women's clothing line by ROOLEE

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I love the details woven into each design. There are so many elements added to each piece that create a unique wearing experience for the customer. At first glance, the beauty of the piece comes through as a whole...but over time, we hope you continue to discover the details woven into each design and the elements that make each piece so special. 

- Morgan Erickson, lead designer
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Salt. - a new women's clothing line by ROOLEE

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The Salt collection has been a passion project for a long time. I love to create items that our customers, our friends and our family love and feel confident in. I hope this collection makes you feel that every time you wear it. 

- Kylee Champlin, owner and designer
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Salt. - a new women's clothing line by ROOLEE

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What are you waiting for? Shop the Salt collection here. 
Follow Salt on Instagram.

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