New To Roo

A short-sleeved version of our best-selling cardigan! Featuring rolled hemlines, a button front, and stretchy-soft fabrication, this cardi is here for all your warmer-weather looks! functional buttons super soft!

Practical doesn’t have to be boring. The Medium Nylon Crescent Bag is effortlessly casual and large enough to carry more than just the essentials. Wear it slung over your shoulder or crossbody for a hands-free experience. Complete with two interior pockets that make it...

Cozy up in the Campfire Crewneck Sweatshirt. Featuring a relaxed fit, vintage-inspired camp graphic, and soft fleece interior, this sweatshirt is made for cool mornings, camping trips, and everyday comfort.

A soft and stretchy staple that upgrades any casual look. This fitted long sleeve features subtle ruching and dreamy comfort — perfect for layering or wearing solo all season long.

The Everyday Cozy Knit Dress is the effortless one-and-done piece your closet has been waiting for. Designed with a soft textured knit, classic crew neckline, and easy midi silhouette, this neutral dress offers a comfortable fit with plenty of styling versatility. Pair it with...

Sweet, playful, and effortlessly feminine, the Sunday Brunch Dot Dress brings vintage-inspired charm to your everyday wardrobe. Featuring a petite dot print, statement contrast collar, short sleeves, and an easy mini silhouette, this dress is perfect for brunch dates, weekend outings, and everything in...

The perfect utility overalls inspired by our Deep Trance Boyfriend Jeans, this pair features our iconic fit with a classic bib-and-brace bodice.  Relaxed fit throughout with dropped boyfriend legs and authentic rigid denim.

These waffle knit socks are the definition of a must-have. Designed with textured floral embroidery and crochet lace accenting the ankles. You can pair these cozy socks with any boots for a trendy fall look!

Add a sweet vintage-inspired accent to your kitchen with the Geometry Folk Pixel White Tea Towel. Featuring a petite repeating floral motif on a creamy white background, this charming patterned tea towel brings a timeless cottage-inspired feel to everyday kitchen decor.

Bring warmth and texture to your kitchen with the Sunday Supper Cotton Tea Towel. Featuring a classic woven design and available in three earthy, versatile colors, this cotton kitchen towel is as charming displayed over an oven handle as it is useful for everyday...

Give your kitchen a cozy heritage-inspired update with the Geometry Stonegate Tea Towel. Featuring a classic blue plaid pattern with warm neutral accents, this patterned kitchen towel brings rich color and timeless character to your everyday space.

Make everyday kitchen cleanup a little prettier with the Sink Side Cotton Dish Cloths. This set of three features coordinating warm, neutral tones and a textured woven design that brings both function and style to your sink-side essentials. Keep the set together or mix...

This best selling reusable bag isn't just for the grocery store, it's for everywhere and hauls almost anything. Carries 2-3 plastic grocery bags worth of stuff comfortably in hand or over your shoulder Holds up to 50lbs Folds into its own flat 5" ×...

Bring a playful touch to your kitchen with the Geometry Bone Jamboree Tea Towel. Featuring a whimsical skeleton-inspired print on a rich brown background, this patterned kitchen towel is perfect for adding a little personality to everyday spaces or seasonal Halloween decor.

This sage green dress is breezy and feminine with delicate white floral embroidery throughout. Featuring flutter sleeves, a partial button front, and a tiered skirt, it’s an effortlessly charming piece perfect for warm days and easy styling.

Add a festive fall touch to your next gathering with the Pick Of The Patch Party Picks. Featuring tiny orange pumpkin toppers, these seasonal food picks are perfect for decorating appetizers, desserts, charcuterie boards, and party drinks. From harvest dinners to Halloween parties and...

The Maple Ridge Sweater Vest is the perfect transitional knit for every season. Featuring a ribbed mock neckline, sleeveless silhouette, and soft knit fabric, this versatile sweater looks effortlessly styled with denim, skirts, or layered under jackets.

Sweet and timeless, The Storybook Collared Blouse features a soft knit body paired with an oversized plaid Peter Pan collar for a charming vintage-inspired look. Pair it with denim shorts, jeans, or skirts for effortless everyday style.

The Cider Lane Cardigan is an effortless everyday layer featuring a cropped silhouette, button-front closure, and soft textured knit. Easy to pair with high-waisted denim, trousers, or skirts for casual style.

Simple, timeless, and endlessly wearable, the Olive Branch Knit Cardigan features soft sage green knit fabric, delicate button details, and a classic relaxed fit you’ll wear all season long.

Bring an effortless coastal touch to your jewelry collection with the Coastal Organic Shell Bead Necklace. Featuring naturally inspired shell beads in luminous neutral tones, this statement necklace adds beautiful texture and seaside charm to any look. Wear it with a breezy dress, simple...

The Harvest Barn Jacket is the perfect lightweight utility jacket for transitional weather. Featuring a cropped fit, front pockets, and neutral beige color, this jacket layers effortlessly over your favorite basics.

Presented in a two-toned rich mocha brown jar topped with a pearlescent lid and gold detailing, it's autumn's aesthetic captured in candle form. This cozy scent blends roasted chestnut, tonka bean, and ember musk—like curling up fireside in your softest sweater. Burn Time: up...

Cozy meets effortless in the Free People Asher Pullover. Designed with soft striped knit fabric, an oversized silhouette, and ribbed trim, this sweater is perfect for layering through every season.

Brighten your everyday wardrobe with the Retro Rainbow Tee. Featuring colorful vintage-inspired stripes and an easy oversized fit, this lightweight tee brings fun, casual style to any outfit.

Celebrate cozy season with the Geometry Hollow Season Tea Towel. Covered in hand-drawn pumpkins against a warm neutral background, this fall kitchen towel adds an understated seasonal touch to your space. Style it in your kitchen throughout autumn or give it as a charming...

Add vintage-inspired style to your wardrobe with the Heritage Patchwork Denim Jacket. Designed with mixed denim panels, an oversized silhouette, and classic button-front styling, this jacket makes every outfit effortlessly cool.

Spooky season gets a subtle, sophisticated update with the Geometry Whisper Web Tea Towel. Featuring a delicate white spiderweb pattern over a soft neutral background, this Halloween kitchen towel blends seamlessly with warm, minimal home decor.

Comfort meets effortless style in the Trailside Track Pants. Featuring a relaxed wide-leg fit, lightweight fabric, and elastic waistband, these pants are perfect for everyday errands, travel, or lounging.

The Apple Picking Gingham Dress is made for crisp mornings and cozy afternoons. Featuring a timeless gingham print, flowy midi silhouette, and adjustable straps, this dress is perfect for everything from pumpkin patches to weekend brunch.

The Autumn Glow Signature Candle pairs tropical fruits and sugared citrus with a cozy, seasonal look. Housed in a luminous pearlescent jar with a rich mocha brown lid, it’s the perfect balance of bright and warm. Burn Time: up to 85 hours Dimensions: 4"H...

The Lucky Stripe Relaxed Tee is the perfect everyday basic with a playful twist. Featuring classic green and white stripes, an oversized fit, and soft cotton fabric, this casual tee is made for pairing with your favorite denim or shorts.

An easy layering essential, The Weekend Stripe Long Sleeve features classic navy stripes, lightweight stretch fabric, and a flattering fitted silhouette. Perfect worn alone or layered under jackets and cardigans year-round.

Classic and versatile, the Geometry Heritage Tea Towel features a timeless black and white gingham check that complements nearly any kitchen. Whether draped over the oven handle or tucked into a gift basket, this checkered kitchen towel adds an effortless farmhouse-inspired touch.

The Rancher Denim Jacket is a modern take on a timeless classic. Designed with an oversized fit, contrast corduroy collar, and utility-inspired pockets, this jacket makes layering effortless through every season.

Double buckle straps and a chunky low platform add ‘90s nostalgia to these iconic Mary Jane loafers from BC Footwear. Loaded with extra cushioning, they also have a fun floral printed lining, leaving you feeling comfortable and cute all day long.

Snug and playful, this tight-knit cardigan features a button front and thin, colorful stripes in pink, brown, green, and red. functional buttons stretchy

This classic ribbed tee is an essential wardrobe staple. Its fitted design gives it a sleek, flattering shape, while the soft, stretchy fabric ensures all-day comfort. The simple short-sleeve cut makes it easy to style with just about anything, from jeans to skirts. Whether...

The Good Luck Barrel Jeans — now in a timeless overall silhouette! Featuring the signature barrel-leg fit, you’ll be reaching for this pair all season long. adjustable straps front patch pockets barrel leg side button detailing

The Edwards Cable Knit Sweater is a mix of our two favorite things! It features short sleeves, a fun collar, and cable knit details. It's the perfect fall piece for when it's cold in the morning and warm in the afternoon. If you know...

Adorned with a dainty print, this skirt brings a touch of feminine charm to any occasion. Whether you're dressing up for a special night out or keeping it casual, this skirt's timeless cut and pattern makes for the perfect style companion. slight high-low elastic...

Looking for the perfect gift? Give our eGift Card a try! This item will be delivered to the email address used at checkout. Our eGift Cards come in the form of an online code! Not a physical card *Gift cards purchased online are valid both in-store and...

Simple, soft, and endlessly wearable. The Soft Skies Long Sleeve features contrast blue trim, ribbed knit fabric, and an easy fitted silhouette that makes it perfect for layering or wearing solo.

A closet staple you’ll wear year-round, the Sundown Denim Skirt features a flattering high-rise fit and classic medium wash denim. Pair it with sweaters, tanks, or graphic tees for endless outfit possibilities.

Elegant and versatile, the Ivory Romance Satin Skirt features silky satin fabric with delicate lace trim for a feminine finish. Dress it up with heels or keep it casual with sneakers and a sweater.

Warning: once you buy this cute tee, it will be hard for you to wear anything else! This classic tee shirt is coming in hot, featuring contrast stitching, a crew neckline, and ribbed material in multiple cute colors. Easily paired with jeans, skirts, or trendy linen...

The Latte Love Dot Skirt brings playful charm with its brown polka dot print and flattering midi silhouette. Easy to dress up or down, this skirt pairs beautifully with sweaters, blouses, and basic tees.

Timeless and feminine, the Toffee Dot Maxi Skirt features a soft brown background with ivory polka dots and a flattering body-skimming silhouette. Perfect for dressing up or adding personality to everyday looks.

Comfort has never looked so good. The Soft As Butter Track Pants feature buttery-soft fabric, a relaxed wide-leg silhouette, and an elastic waistband for all-day comfort, whether you’re lounging or on the go.

Classic stripes never go out of style. The Lighthouse Stripe Tee features a timeless blue and white stripe pattern with contrast trim and a comfortable everyday fit. It’s the perfect casual tee to pair with denim shorts, jeans, or layered under overalls.