New To Roo

An effortless red basic t-shirt for women with a classic crew neckline and easy everyday fit.

A bold red relaxed fit tee with a soft lived-in feel and casual everyday styling.

Effortless baseball cap from FP Movement, featured in a staple silhouette with embroidered buti logo. Classic 6-panel silhouette Soft top Adjustable fit Curved brim Embroidered buti logo

Just as effortless as it is essential, this wear-anywhere shoulder bag is featured in a luxe leather fabrication with thick strap featuring defined rivet detailing for an added edgy touch. Depth: 4.4 in Width: 11.4 in 100% Leather

Cherry On Top! These adorable pink french tip nails come with cherry accents for a fun, playful touch. Perfect for any fruit lover, bring some sweetness to your look with these nails.

Keep your thoughts organized and your desk looking sharp with the Meeting Notes Top Spiral Notebook. Featuring a modern striped cover with gold foil text, this 7x9-inch notebook is top-bound for easy flipping—ideal for left-handers, quick note-takers, or anyone who loves a clean layout. ...

A sporty retro ringer tee for women with contrast trim and a fitted everyday silhouette. super soft material

Soft crew socks finished with delicate ruffle trim.

Meet the product that started it all. The Geometry House Tea Towel is a cult favorite for a reason. Created from a tightly-woven Geoweave™ fabric that is ultra-absorbent, quick-drying and never wrinkles, this towel is built to work – while looking like a dream.

Ignite your sense of adventure with our Campfire Stories 1000 Piece Jigsaw Puzzle. In a grid style, this puzzle showcases illustrations of outdoor essentials, including a hatchet, backpack, fishing box, s'mores, campfire, lantern, canoe, compass, field notes notebook, tent, thermos, and fish. Ideal for...

Effortlessly elevate any outfit with these strappy buckled clogs, featuring a block heel for added height and comfort. Leather, Rubber, PU

Effortlessly functional, this tote bag is featured in a slouchy hobo style with two elongated shoulder straps, all in soft suede fabrication with zipper closure for the perfect go-to bag. Fully lined Zipper closure Fixed straps Suede, Cotton

The Woodland Weekend Stripe Tee brings effortless casual style with earthy brown stripes and an oversized relaxed fit. Soft, comfortable, and easy to style, this tee pairs perfectly with denim for weekend adventures or everyday errands.

Elevate your everyday style with the Saltwater Ruffle Blouse. Featuring delicate textured fabric, a statement ruffle collar, and feminine details throughout, this lightweight blouse is perfect for dressing up denim or pairing with skirts for a polished look.

The Willow Lane Cardigan is the perfect lightweight layer for every season. Designed with soft textured knit fabric, pearl-inspired buttons, and puff sleeves, this cardigan adds effortless charm whether worn buttoned up or layered over your favorite basics.

Bring vintage-inspired style to your wardrobe with the Greenlight Stripe Long Sleeve. Featuring colorful horizontal stripes, contrast cuffs, and soft stretch fabric, this lightweight top is perfect for everyday layering.

The Free People Opal Sweater is the perfect lightweight knit for transitional weather. Featuring textured open-knit details, rolled hems, and a relaxed fit, this sweater brings effortless boho style to any outfit.

Sporty style meets everyday comfort in the All Star Track Pants. Featuring bold red fabric with contrast side stripes and a relaxed wide leg fit, these athletic-inspired pants are perfect for casual days on the go.

The Free People Minimalist Moxie Boyfriend Jeans feature an effortlessly cool relaxed fit with a vintage-inspired light wash. Designed with a slouchy silhouette and utility pocket details, these jeans are perfect for everyday styling.

The Blueberry Grove Midi Dress features a flattering square neckline, puff sleeves, and a flowy midi silhouette that feels perfect for brunch, weddings, or everyday wear. Soft woven fabric and feminine details make this dress an effortless favorite.

The Meadow Sweater is the perfect lightweight layer for transitioning between seasons. Designed in a soft olive knit with subtle texture and an easy relaxed fit, this sweater pairs effortlessly with denim, skirts, and trousers for a casual yet elevated everyday look.

Add a pop of color to your closet with the Harbor Cable Knit Sweater. Featuring a rich blue hue and classic cable knit detailing, this cozy sweater offers timeless style and everyday comfort for any season.

Soft, feminine, and effortlessly elegant, the Morning Mist Blouse features delicate gathered details, a flowy silhouette, and lightweight fabric perfect for everyday wear. Pair it with denim shorts or trousers for a timeless look.

The Varsity Spirit Tee combines sporty style with effortless comfort. Featuring an oversized fit and vintage-inspired "09" graphic, this casual tee is perfect for game days, errands, and laid-back weekends.

Relaxed and effortlessly cozy, the Cloudline Ribbed Sweater features soft neutral stripes and a slouchy fit that's perfect for everyday wear. Style it with denim, trousers, or skirts for a laid-back look you'll love.

The Weekend Market Gingham Pants are the perfect blend of comfort and classic style. Designed with a relaxed straight-leg silhouette, timeless neutral gingham print, and an easy elastic waistband, these lightweight pants are made for farmers market mornings, weekend errands, and everyday wear. Pair...

The Cinnamon Kiss Button Skirt brings timeless charm to your wardrobe with its rich brown hue, flattering midi length, and front button details. Easy to dress up or down, it's the perfect piece for every season.

Romantic and timeless, the Sweet Magnolia Lace Dress features beautiful floral lace with a flattering midi silhouette. Perfect for bridal events, family photos, or special occasions, this elegant dress offers a feminine style you’ll treasure.

Inspired by sunny markets and fresh-picked produce, the Pomodoro Fresco Tote Bag brings effortless charm to your everyday style. Featuring a vibrant tomato graphic with vintage market-inspired lettering, this canvas tote is perfect for grocery runs, farmers markets, weekend outings, and daily errands. Its...

Fresh, fun, and ready for everyday adventures, the Citrus Zest Tote Bag adds a bright pop of personality to your daily routine. Featuring a cheerful citrus graphic on durable canvas, this reusable tote is perfect for farmers market runs, beach days, library trips, and...

This beloved style is now in an adorable striped pattern, featuring the hugging ribbed fabrication, capped sleeves, and front buttons that you know and love. Ribbed cotton fabrication Fitted, full-length style Picot top trim Front button closure

Bring your creativity to life with the Watercolor Paint Set – 12 Colors. Featuring a curated palette of vibrant, blendable watercolor shades, this compact paint set is perfect for artists, hobbyists, journaling, sketching, and creative projects on the go.

Sweet retro style meets everyday comfort in this oversized graphic tee. Featuring vintage strawberry and cherry artwork and a relaxed silhouette, this tee pairs perfectly with denim, lounge sets, and sneakers.

Your go-to shorts for laid-back summer style. These high rise denim shorts feature a relaxed fit, classic wash, and easy everyday comfort. Pair them with tanks, graphic tees, and lightweight sweaters for effortless warm weather looks.

Bring a wave of fun to game night with our Go Fish Coastal-Inspired Card Game! Featuring colorful fish illustrations and bright coastal hues, this playful twist on the classic card game is perfect for kids and adults alike. Whether you’re packing it for a...

Add a playful pop to your hairstyle with this cherry checkered claw clip. Designed for effortless everyday styling, this trendy oversized hair accessory is perfect for securing buns, twists, and half-up looks.

These polka dot claws are perfect for any hair type! designed oversized for a secure, all day hold. perfect for quick twists. messy buns, and effortless updos that still feel put together.

Classic stripes meet effortless summer style in this fitted tank top. Featuring a sleeveless silhouette and lightweight knit fabric, this striped tank pairs perfectly with denim shorts, skirts, and layered cardigans.

Artistic floral details and an easy silhouette make this midi dress a standout piece. Lightweight and comfortable, this floral dress is perfect for everyday wear, vacations, and casual events.

Effortlessly chic and easy to wear, these black slip-on sandals feature two adjustable gold buckle straps for the perfect blend of comfort and style. Designed with a cushioned footbed and versatile silhouette, these everyday sandals pair perfectly with dresses, denim, shorts, and casual summer...

Add a cool, vintage-inspired layer to your everyday look with this asymmetrical denim vest. Featuring contrast stitching and a flattering fitted silhouette, this sleeveless denim top pairs perfectly with shorts, dresses, and wide leg jeans for effortless spring-to-summer styling.

A sleek fitted tank top with a soft stretchy feel. A must-have basic for layering or everyday wear.

An easy neutral crew neck tee with a relaxed fit and soft fabric. A staple women’s t-shirt for everyday styling.

A casual denim shortall romper with adjustable straps and a relaxed fit. Perfect for layering over tees and tanks.

A feminine yellow cardigan with balloon sleeves and a soft knit texture. Designed with a relaxed fit for a vintage-inspired look.

Lightweight wide leg denim pants with a pull-on elastic waistband for all-day comfort. These relaxed jeans are perfect for travel, errands, and effortless styling.

The Baking Watercolor Workbook is filled with twelve baking illustrations — a cupcake, layer cake, mixing bowl, lattice pie, tray of cookies, rolling pin with cookie cutters, and more. Simple step-by-step instructions walk you through every illustration, and paintings take about thirty minutes start...

The Havana Vanilla is perfect blend of smoky tobacco, vanilla, and creamy sandalwood. We love this scent all year round for that perfect homey feel. Burn time: up to 85 hours Approx. 3.8" H x 4.8" D Hand-carved ribbed textured

The Coconut Santal is perfect blend of lime, coconut, and warm amber. Perfect for summer, this scent is all you could ask for. Burn time: up to 85 hours Approx. 3.8" H x 4.8" D Hand-carved ribbed textured

Norman The Mallard Plush Pal is the perfect companion for both children and adults alike. Crafted from a custom blend of ultra-soft, cuddly fur, this plush pal offers a comforting touch that makes it ideal for snuggling. approx. 15" 100% polyester faux fur