New To Roo

This towel headband is perfectly designed to pull your hair back while putting on makeup, doing skincare and anything else where you want your hair out of your face. The soft plush towel-like microfiber material helps limit creasing in your hair while wearing, meaning...

Sweet and simple, this ribbed button-up cardi is a closet staple with a feminine twist. The soft stretch-knit fabric hugs in all the right places while the tonal buttons down the front add a touch of charm. ribbed form-fitting functional buttons

Transform your look with our Candy Apple press on nails in a bright cherry red shade. Perfect for the holidays, these nails add a pop of color and easy glam to any outfit. (Nail glue included!)

Delicate pointelle knit with a feminine feel. A charming cardigan that pairs beautifully with anything.

This 100% cotton pillow features red stitching and a classic shape. Perfect for every holiday to add a pop of color.

This classic black board is perfect to add to your kitchen decor. Solid and stunning, the Onyx Serving Board is one you won't want to miss.

Elevate your everyday look with our zigzag headbands. The chic design features long, wavy teeth for a comfortable non-slip grip and a stylish way to create slicked-back looks with ease. Comes in a 2-pack with classic black and tortoise shell hues to coordinate with any outfit.

With charming text, bright full-color illustrations, and irresistible die-cut shapes that allow readers to peek through to the next page, When I Smile shows the power and gift of a smile.

Meet Darby the Duck! Bubbly, cheerful, and always up for splashing fun, Darby loves puddle-jumping, giggle-filled adventures, and cozy snuggles after playtime. With fluffy wings, fuzzy feet, and the softest beak, Darby is a waddling bundle of joy who brings sunshine wherever she goes!...

The perfect kitchen companion. We can always use a little clock anywhere in the house, and this cutie adds the perfect touch.

Perfect for decor or serving your friends and family. This tray features an easy hold handle and stainless steel for easy cleaning.

This 18-inch Square Pillow, crafted from a blend of woven cotton and linen, exudes a sense of calm and refinement. 

Effortlessly comfy, this set is easy to throw on before or after workouts, featuring a super soft fabrication and perfectly lived-in look.

These sleek leather boots feature a squared toe and a just-under-the-knee design, offering a stylish and sophisticated look. Perfect for adding a modern touch to any outfit, they’re versatile for any season! 14.5” shaft circumference 13.25” shaft height 1.75” heel height leather upper

Upgrade your beauty sleep with our KAXI satin pillowcases—where function meets style. Each pillowcase is made from ultra-soft satin that helps reduce hair breakage, frizz, and wrinkles (aka: your secret weapon for waking up flawless). standard size pillow

The 'Hold Everything Claw' now in a new shiny finish. It really can hold everything!! It looks deceiving because of its size but trust me, when you learn how to put it in your hair, it's not going anywhere!! 

This claw has every feature that will allow for any hair thickness to stay back and out of your face all day long. The unique arched shape allows for your hair to sit comfortably inside of it while the teeth inside keep ahold of...

With a playful embroidered cover, this journal makes a perfect keepsake, gift, or personal diary. 240 lined pages leaves plenty of space to capture your thoughts, while a grosgrain ribbon bookmark saves your place.  Lay-flat binding Book cloth cover with ivory uncoated paper Embroidery...

When your skin feels more like sandpaper than silk, it’s time to bring in the big guns. AKA: this moisture-packed mask delivers a hit of hydration where you need it most. Ten minutes to splash down.

This innovative mask is infused with a powerful blend of ingredients that work together to hydrate, brighten, and even out your skin tone. Pear fruit extract helps to regain moisture, seaberry extracts deliver antioxidants, and niacinamide helps to even out your skin tone.

Imperfections are nothing to bat a lash at, but that doesn’t mean we want them around—and this mask knows what’s up. 10 minutes will make impurities and inflammation disappear, so you can always put your best face forward. 

Transform your morning skincare routine with this revitalizing face mask designed to awaken tired, dull skin. This energizing sheet mask delivers powerful ingredients in just 10 minutes, making it the perfect addition to your AM self-care ritual.

Spray Kitsch Hair Perfume anywhere—from your heatless curls to your satin pillowcase! A few quick spritzes and your second-day hair will smell as fresh as day one.

Blue raspberry isn’t just a flavor; it’s a vibe. These sour belts pack the perfect punch of sweet and tart, leaving you wondering how something so sour can taste this good. Warning: they may turn your tongue blue, but that’s just part of the...

Truly one of a kind! Each bow is hand-tied by local moms with one of a kind vintage lace and attached to a one-size-fits-all nylon headband. All bows and edges are secured and sealed so they don’t come undone.

This is a cozy, sweater-style bow made from 100% cotton, featuring a soft, chunky knit texture that gives it a warm, handcrafted look. It’s attached to a stretchy nylon headband or a non-slip alligator clip, making it gentle, comfortable, and perfect for everyday wear...

SHOP THE RESTOCK NOW!Truly effortless, this ribbed tank comes in 8 fun colors. Perfect for Spring, Summer, layering, or wearing on its own, this tank is a NEED! open sleeve garment friendly! Blue, Gray, White, Butter, Black, Ivory, Mocha, Red

Super cozy and casual, these classic crew socks are perfect for everyday wear, whether you're out and about or lounging around your cozy home.

The suede clog delivers a timeless slip-on design with a rounded toe and flat sole engineered for all-day comfort and ease. Its minimalist aesthetic pairs seamlessly with any wardrobe, from relaxed weekends to refined occasions. A versatile essential that balances understated elegance with practical...

Double the cherries, double the fun! Our Twin Cherries are a dynamic duo of sweet and sour, packed with that classic cherry flavor you crave. They’re the perfect little snack when you’re feeling fruity but still need that sour kick to keep things exciting....

Peach Rings are the snack you never knew you needed but won’t be able to live without. Sweet, tangy, and oh-so-addicting, these rings are bursting with juicy peach flavor and just the right amount of sour to keep your taste buds on their toes....

Imagine biting into a juicy strawberry that’s been hit with a sour superpower. That’s exactly what you get with our Strawberry Belts: sweet, tangy, and just a little bit wild. These bad boys will have your mouth watering and your face puckering, all while...

Need a pick-me-up? Recharge with the Volcano Flora Edit Hand Cream. Styled in a cheerful blue tube with bold, fragrance-inspired illustrations, it’s the ultimate way to enjoy your favorite scent. 

The boys behind The Exploding Bakery are back with a bang. This time, they’re here to show you that low-cost, low-effort baking doesn’t have to be boring. From no-weigh cakes to make-ahead bakes, through storecupboard heroes, and seasonal stars, Bake It Easy takes the humblest of...

The 'Hold Everything Claw' is finally making its debut. It really can hold everything!! It looks deceiving because of its size but trust me, when you learn how to put it in your hair, it's not going anywhere!!  5 inches long

A lightweight, moisture-rich lip balm powered by Korean skincare. Enriched with Shea and Murumuru Seed butters for nourishing, on-the-go hydration, and a glossy finish.

A beautiful take on a traditional class, the farmhouse milk pitcher is a wonderful addition to any kitchen spread. features reactive glaze details. slight color variations are to be expected—each piece is one-of-a-kind, no two pieces will be exactly alike. mix and max with...

This cute and simple ribbed vest features functional buttons for a customizable look. Pair with jeans, skirts, and all of your favs. nursing friendly

These denim shorts feature a raw hemline, tie waist, and fun detailed pockets. We love them paired with pullovers, tees, and your favorite sneakers.

The Steve Madden Albany boots feature a pointed toe design and Western style. These boots are mid-calf and have a block heel.

The Lisbon is the perfect combination of style and comfort, expertly crafted with a square-toe and a subtle heel. Step into sophistication with this timeless classic. 2.25" heel height Suede upper material Synthetic lining Leather sock Synthetic sole Fit tip: If you are in between...

Perfectly oversized, this staple denim jacket features asymmetrical pockets and a contrasting canvas collar for subtle details that truly make the piece.

Playful gingham with a relaxed fit and lightweight feel. Easy pull-on styling makes these perfect for casual days with charm.

This pretty towel is ultra-absorbent, quick-drying and never wrinkles, this towel is built to work – while looking like a dream. 18" x 30"

A small wooden tray displaying a simple acacia wood design that coordinates well with rustic kitchen accessories. Our Shared Moments Wood Board features a grooved area for presenting food on the food-safe surface. Wipe clean with damp cloth. Acacia wood 12" x 5.50" x...

Watercolor workbooks are just like a coloring book, but with watercolor! Enjoy this peaceful hobby on your own, with kids, and with friends. Makes a wonderful gift. Perfect for artists of any age.  12 beginner-friendly, lightly sketched illustrations simple step-by-step instructions and examples lay...

Masterfully crafted from gorgeous acacia wood, this cutting board is perfect for slicing cheese, meats, fruits, and more for the ultimate charcuterie board.  17" x 6" x 5/8"

Easy, effortless, and ready for anything. This utility-inspired one piece features adjustable straps, roomy pockets, and a modern relaxed leg. Layer it over tees, turtlenecks, or sweaters — it’s the ultimate throw-on-and-go outfit maker.

Cute, comfy, and oh-so-frilly — these ruffled socks add the sweetest finishing touch to any outfit.  

Crafted from the softest materials, these Snuggle Bunnies are the perfect companions for your child. Their unique design and colors are sure to capture your child's imagination and spark their curiosity. Plus, their soft and cuddly texture is sure to provide your child with...