New To Roo
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KAXI GRWM Headband + Wristband Set
This towel headband is perfectly designed to pull your hair back while putting on makeup, doing skincare and anything else where you want your hair out of your face. The soft plush towel-like microfiber material helps limit creasing in your hair while wearing, meaning...- $24.99
- $24.99
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SALT The Dreamer Maxi Dress
Dreamy and effortless. This maxi dress offers a timeless silhouette with a soft feel you’ll love wearing again and again. lined- $92.00
- $92.00
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White
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Timeless Flutter Sleeve MOM Dress
Soft flutter sleeves and an easy fit make this dress a go-to favorite. Comfortable, flattering, and perfect for everyday wear. adorned with our nursing-friendly zipper for easy breastfeeding- $82.00
- $82.00
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Red
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Tan
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Varsity Weekend T-Shirt Dress
Sport girlies unite! Even if you aren't into all that, the Varsity Weekend T-Shirt Dress is cute, casual, and perfect for those days on the go.- $68.00
- $68.00
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Navy
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Ivory
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All The Fun Pointelle Vest
A sweet layering piece with just the right amount of texture. This pointelle knit vest feels light and airy, perfect over a tee or worn on its own for an effortlessly polished look.- $48.00
- $48.00
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Ivory
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Phaedra Short Sleeve Sweater
An everyday staple with a soft, polished feel. This short sleeve sweater is easy to style and comfortable enough to wear all day long.- $38.00
- $38.00
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LemonChiffon
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LightBlue
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Quiet Classic Denim Shorts
A timeless pair you’ll reach for all season. These denim shorts feature a relaxed fit and classic wash that works with everything from tees to dressier tops.- $58.00
- $58.00
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SteelBlue
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Sweetheart Gingham Dress
Feminine and flattering with a touch of charm. This gingham dress features a sweet neckline and an easy fit that’s perfect for warm days and special outings. open sleeve garment friendly!- $64.00
- $64.00
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Red
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The Orchard Tank Dress
Light, breezy, and effortless. This tank dress is an easy throw-on piece that feels comfortable yet polished for everyday wear. zip front- $75.00
- $75.00
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Ivory
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Green Goddess Maxi
Easy, breezy, and flattering. This maxi dress features a relaxed fit and soft fabric that moves with you for all-day comfort.- $78.00
- $78.00
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OliveDrab
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Cherry Blossom MOM Dress
Feminine and flowy with a soft floral touch. This dress features a relaxed fit that feels comfortable while still looking beautifully styled. adorned with our nursing-friendly zippers for easy breastfeeding- $82.00
- $82.00
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Pink
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Book Lover Coloring Book
The Book Lover coloring book features the perfect motto for any bookworm, avid reader, teacher, or coloring fan! With heavy, single-sided pages to prevent bleed-through, this reading-themed activity book is a great activity for adults and children alike—making it the perfect gift for kids,...- $12.00
- $12.00
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Adventure Is Out There Activity & Coloring Book
Embark on a creative journey with our Adventure Is Out There Activity & Coloring Book. Filled with engaging activities and coloring pages, and featuring heavy, single-sided pages to prevent bleed through, this book is perfect for those seeking both relaxation and a touch of...- $12.00
- $12.00
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Undated Spiral Weekly Planner
Get your week in check with the Undated Spiral Weekly Planner. With 150 pages of clean, minimalist layouts, this 7×9” planner gives you space to organize every day—Monday through weekend—without the pressure of pre-filled dates. The gold twin-wire spiral binding lays flat for easy...- $10.00
- $10.00
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Cyprus Sea Salt Hand Wash
Bring sophistication to your kitchen and bathroom sinks with the Cyprus Sea Salt Large Hand Wash. Encased in a beautiful glass bottle, enjoy a clean, fragrant lather on hands. Enjoy notes of moroccan rosemary, sun-kissed sage, Amalfi lemon, sea salt accord, fresh jasmine, and...- $29.00
- $29.00
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KAXI Satin Pillowcase
Upgrade your beauty sleep with our KAXI satin pillowcases—where function meets style. Each pillowcase is made from ultra-soft satin that helps reduce hair breakage, frizz, and wrinkles (aka: your secret weapon for waking up flawless). standard size pillow- $32.99
- $32.99
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KAXI University Striped Hair Tie Pack
These come in a fun, striped print all completed with our very own KAXI logo on it!! Crafted with a durable yet snug nylon material, these hair ties are designed to keep your hair in place without tugging or causing pain. They are perfect if you...- $12.99
- $12.99
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KAXI Small Checkered High Intensi'ties'
They are a fun checkered print and all completed with our very own KAXI logo on it!! Crafted with a durable yet snug nylon material, these hair ties are designed to keep your hair in place without tugging or causing pain. They are perfect if you...- $12.99
- $12.99
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KAXI Shiny Original Hold Everything Claw
The 'Hold Everything Claw' now in a new shiny finish. It really can hold everything!! It looks deceiving because of its size but trust me, when you learn how to put it in your hair, it's not going anywhere!!- $14.99
- $14.99
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KAXI Lay Down 2.0 Claw
This claw has every feature that will allow for any hair thickness to stay back and out of your face all day long. The unique arched shape allows for your hair to sit comfortably inside of it while the teeth inside keep ahold of...- $13.99
- $13.99
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Tan
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Navy
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KAXI Color Changing Claw Clip
This claw reacts to sunlight, changing color as soon as you step outside. Perfect for adding a playful, unique twist to your everyday hairstyle. Made from durable, high-quality materials, this claw offers a secure hold and is suitable for all hair types-- and ages!!- $13.99
- $13.99
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KAXI Hair Perfume
This little bottle is small but mighty. For when your hair is on day 4 (…or 5), and only you know it’s been living rent-free in last weekend’s dry shampoo. One spritz of this dangerously addictive KAXI signature scent and no one will suspect a thing....- $24.00
- $24.00
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KAXI Cow Print Scalp to Ends Brush
This isn’t just a pretty brush (though we can’t get enough of the yellow handle, baby blue rubber cushion, and bold red Kaxi “K.”). The real magic? The fine metal bristles. They gently exfoliate your scalp, helping to remove buildup and increase blood flow — a key step in stimulating stronger, healthier...- $29.99
- $29.99
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Baja Zen Coco Glow Body Glow Oil
Say aloha to supremely soft skin and a just-left-the-beach glow. A supercharged elixir of pure oils replenishes and renews for deeply nourished, tropically-luxe skin. This concentrated 5-oil blend infuses skin with a burst of antioxidants to restore radiance and boost skin's natural glow. Soak...- $36.00
- $36.00
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Studious Dogs Embroidered Journal
With a playful embroidered cover, this journal makes a perfect keepsake, gift, or personal diary. 240 lined pages leaves plenty of space to capture your thoughts, while a grosgrain ribbon bookmark saves your place. Lay-flat binding Book cloth cover with ivory uncoated paper Embroidery...- $34.00
- $34.00
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Patchology Moodmask Get Dewy With It Sheet Mask
When your skin feels more like sandpaper than silk, it’s time to bring in the big guns. AKA: this moisture-packed mask delivers a hit of hydration where you need it most. Ten minutes to splash down.- $12.00
- $12.00
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Patchology Moodmask Just Let It Glow Sheet Mask
This innovative mask is infused with a powerful blend of ingredients that work together to hydrate, brighten, and even out your skin tone. Pear fruit extract helps to regain moisture, seaberry extracts deliver antioxidants, and niacinamide helps to even out your skin tone.- $12.00
- $12.00
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Patchology Moodmask The Good Fight Sheet Mask
Imperfections are nothing to bat a lash at, but that doesn’t mean we want them around—and this mask knows what’s up. 10 minutes will make impurities and inflammation disappear, so you can always put your best face forward.- $12.00
- $12.00
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Patchology Moodmask Wake Up Call Sheet Mask
Transform your morning skincare routine with this revitalizing face mask designed to awaken tired, dull skin. This energizing sheet mask delivers powerful ingredients in just 10 minutes, making it the perfect addition to your AM self-care ritual.- $12.00
- $12.00
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KITSCH Hair Perfume
Spray Kitsch Hair Perfume anywhere—from your heatless curls to your satin pillowcase! A few quick spritzes and your second-day hair will smell as fresh as day one.- $20.00
- $20.00
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Sour Blue Raspberry Belts
Blue raspberry isn’t just a flavor; it’s a vibe. These sour belts pack the perfect punch of sweet and tart, leaving you wondering how something so sour can taste this good. Warning: they may turn your tongue blue, but that’s just part of the...- $6.00
- $6.00
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Copper Stripe Ribbon Bow Headband
Truly one of a kind! Each bow is hand-tied by local moms with one of a kind vintage lace and attached to a one-size-fits-all nylon headband. All bows and edges are secured and sealed so they don’t come undone.- $13.00
- $13.00
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Ivory Daisy Lace Bow Headband
Truly one of a kind! Each bow is hand-tied by local moms with one of a kind vintage lace and attached to a one-size-fits-all nylon headband. All bows and edges are secured and sealed so they don’t come undone.- $12.00
- $12.00
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Mini Cinnamon Lace Bow Headband
Truly one of a kind! Each bow is hand-tied by local moms with one of a kind vintage lace and attached to a one-size-fits-all nylon headband. All bows and edges are secured and sealed so they don’t come undone.- $12.00
- $12.00
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Mauve Chunky Knit Sweater Bow Headband
This is a cozy, sweater-style bow made from 100% cotton, featuring a soft, chunky knit texture that gives it a warm, handcrafted look. It’s attached to a stretchy nylon headband or a non-slip alligator clip, making it gentle, comfortable, and perfect for everyday wear...- $15.00
- $15.00
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Morning Harbor Button Cardigan
This fun blue short-sleeve cardi features puff sleeves and ribbed knit. It pairs perfectly with shorts, jeans, and your favorite Spring skirts.- $48.00
- $48.00
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Navy
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Foundations Short Sleeve Cardigan
This cute button up cardigan is the perfect wardrobe staple. Pair with shorts, skirts, and jeans for a piece that will keep on giving through the seasons.- $50.00
- $50.00
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Gainsboro
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Be True Striped Tee
This cute striped tee features buttons down the front that give you endless opportunities! Wear buttoned all the way up, only the top few, or all the way open.- $44.00
- $44.00
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White
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Worn In Casual Tee
The perfect tee is here! Featuring a washed and worn-in look, this cropped boxy fit tee is perfect for everyday wear.- $38.00
- $38.00
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LightSteelBlue
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Fresh Air Flutter Sleeve Blouse
A fun take on a classic. This ribbed knit blouse features fun flutter sleeves for a perfect Spring look. Wear with jeans, shorts, and everything in between.- $45.00
- $45.00
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White
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Upstream Trout Sweater
Who doesn't love a fish sweater? This cutie features a brook trout on a pretty blue background. Perfect for spring, this sweater has got it all.- $68.00
- $68.00
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LightSteelBlue
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Warm Weather Staple Skirt
What a lovely addition to your Spring wardrobe. The Warm Weather Staple Skirt is exactly what it states - a STAPLE! lined- $48.00
- $48.00
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White
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Laidback Days Denim Shorts
These cute pleated 'jorts' (if you will) feature a longer hemline and relaxed fit. Making them perfect for running errands and school pickup.- $52.00
- $52.00
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SteelBlue
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Cherry Pop Wide Leg Pants
In need of a pop of color? Well, you have come to the right place! The Cherry Pop Wide Leg Pants are your new favorite addition to your Spring wardrobe.- $62.00
- $62.00
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Red
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The Bright Side Pullover
A butter yellow set to die for! This pullover is a classic in every way. Pair with the matching shorts or your favorite pair of jeans for a Spring look that is to die for.- $45.00
- $45.00
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LemonChiffon
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The Bright Side Sweat Shorts
Always look for the bright side! Of course, these are just the cutest sweat shorts (with matching pullover) but we are in love! The cutest butter yellow set, ready for Spring.- $35.00
- $35.00
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LemonChiffon
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The Soft Seasons Set
The perfect neutral set is here! Featuring a tee and maxi skirt, the Soft Seasons is perfect for dressing up or dressing down.- $80.00
- $80.00
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Linen
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Greenwich Gingham Dress
A cutie green gingham dress to kick off Spring season. Featuring a statement collar and midi length, it's got everything you have been looking for! lined- $68.00
- $68.00
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Olive
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Sweet Something Floral Dress
Nothing sweeter than this fun floral midi. Featuring puff sleeves, and the prettiest print, the Sweet Something is your newest Sunday Service fit. lined- $92.00
- $92.00
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Linen
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Casual Cozy Socks
Super cozy and casual, these classic crew socks are perfect for everyday wear, whether you're out and about or lounging around your cozy home.- $6.50
- $6.50
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Yellow
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Sienna
















































